Genevieve Leary

Wildcard
DISC Type : ics

Senior Business Development Manager at Australian Trade and Investment Commission (Austrade)

London, England, United Kingdom

Overview

Genevieve Leary is a Senior Business Development Manager at Austrade, where she champions Australian food and agribusiness in the UK and Ireland. She leverages her experience in the food-tech sector to help Aussie brands develop go-to-market strategies and secure placements in retail. Genevieve is a graduate of the University of Melbourne.

Passionate about creating sustainable food systems, Genevieves career reflects her dedication to supporting agribusiness. After building her expertise in Melbourne, she relocated to London to take on a new strategy and operations role, demonstrating a significant commitment to growing the UK food wholesale market.

In a recent post about joining Austrade, she humorously referred to the organization as "THE Gringotts bank. "

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Aussie Agribusiness
Her entire role at Austrade is dedicated to supporting and championing Australian food and agriculture businesses looking to export to the UK and Ireland.
Sustainable Food Systems
Explicitly states she is passionate about growing sustainable food systems in her professional introduction.
Go-to-Market Strategy
A core part of her role involves developing strategies for Australian brands to successfully enter and establish themselves in the UK & Irish markets.

Media Appearances

Genevieve has no verified media appearances

Work History

11-2025
Senior Business Development Manager at Australian Trade and Investment Commission (Austrade)
7-2025
Senior Onboarding Associate (UK) at Fresho
5-2024 - 7-2025
UK Venues Manager at Fresho
11-2022 - 5-2024
Associate Product Manager at Fresho
9-2020 - 9-2021
Customer Solutions 2IC at The TOM Co

Education

2020 - 2021
Diploma of Languages from University of Melbourne
2017 - 2020
Bachelor of Science - BS from University of Melbourne

More Information

Social Presence :

Prographics :

Exp : 5 Location : London, England, United Kingdom Job Level : Middle Designation : Senior Business Development Manager at Australian Trade and Investment Commission (Austrade)
URL has been copied!

Insights For Selling To Genevieve

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Genevieve is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Genevieve

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Genevieve move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Genevieve take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Genevieve

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.