Geoffrey Kutnick

Commander
DISC Type : D

Brand Director at Simply So

Anaheim, California, United States

Overview

Geoffrey Kutnick is a Brand Director with deep expertise in CPG brand management, growth marketing, and direct-to-consumer strategy, particularly within the food and beverage sector. A graduate of California State University, Long Beach, he has led marketing for brands like Snow Days and Against The Grain. Colleagues describe him as reliable, goal-oriented, inspiring, and an effective leader.

Formerly the CEO and co-founder of the food media company Foodbeast, Geoffrey has a long-standing passion for food culture, innovation, and storytelling. He co-hosted "The Katchup, " a podcast that explored the backstories of restaurants and food brands, demonstrating his interest in the entrepreneurial side of the culinary world and community advocacy.

He once successfully led the charge to get Against The Grain Gourmet Pizza back into Whole Foods Market four years after it was discontinued.

Personality Overview

Impact-Driven

Very Quick

Candid & Clear

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They respond well to strong and respectful communication.

Topics They Care About

CPG Brand Strategy
His career is focused on building and marketing CPG brands, with specific experience in brand turnarounds, retail launches, and multi-million dollar budget management.
Food and Beverage Industry
Co-founded and led Foodbeast, a major food media company, and has focused his brand management career exclusively within the food and beverage CPG space.
DTC and Growth Marketing
Praised for his deep expertise in growth marketing and DTC, he analyzes consumer data acquisition funnels and has driven significant velocity increases for brands in retail.

Media Appearances

Geoffrey has no verified media appearances

Work History

9-2025
Brand Director at Simply So
8-2025 - 10-2025
Fractional Marketing Consultant at Food & Beverage CPG
10-2023 - 8-2025
Portfolio Brand Director at HumanCo
1-2023 - 10-2023
Brand Director at HumanCo
6-2022 - 1-2023
Brand Manager at HumanCo

Education

2005 - 2009
Bachelor Of Science from California State University, Long Beach
2001 - 2005
High School Diploma from Troy High School

More Information

Social Presence :

Prographics :

Exp : 13 Location : Anaheim, California, United States Job Level : Mid-senior Designation : Brand Director at Simply So
URL has been copied!

Insights For Selling To Geoffrey

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Geoffrey is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Geoffrey

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Geoffrey move?

  • If convinced, they can reach decisions quite fast.
  • Can Geoffrey take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Geoffrey

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.