George Berkheimer

Questioner
DISC Type : c

General Manager / TSPR Coordinator at Live Nation Entertainment

Greater Chicago Area, United States

Overview

George has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

George has no verified topics they care about

Media Appearances

George has no verified media appearances

Work History

2-2025
General Manager / TSPR Coordinator at Live Nation Entertainment
3-2023 - 5-2023
Interim General Manager at Live Nation Entertainment
11-2021 - 2-2025
Sr. Operations Manager / TSPR Coordinator at Live Nation Entertainment
8-2021 - 11-2021
Interim General Manager at Live Nation Entertainment
6-2021 - 8-2021
Operations Manager at Live Nation Entertainment

Education

1-2025 - 12-2025
Executive MBA from University of Tennessee, Knoxville
8-2020 - 12-2022
Master of Science - MS from The University of Southern Mississippi

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Chicago Area, United States Job Level : Senior Designation : General Manager / TSPR Coordinator at Live Nation Entertainment
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Insights For Selling To George

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with George is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from George

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will George move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can George take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And George

Personality Compatibility


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