Gina O'Halloran in

Gina O'Halloran

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VP, Global Head of Marketing Effectiveness and Embedded Analytics at Diageo
📍 New York City Metropolitan Area, United States

Gina OHalloran serves as the VP, Global Head of Marketing Effectiveness and Embedded Analytics at Diageo. She is an expert in transforming marketing programs to unlock growth and deliver value, with a background that includes senior media roles at both Diageo and Carat. She holds degrees from Columbia University and the University of Pennsylvania.

She has been a featured guest on "The CPG Guys" podcast, where she discussed the growing importance of precision and personalization in the consumer goods space.

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Experience
18 Years
Current Role
VP, Global Head of Marketing Effectiveness and Embedded Analytics
Job Level
Senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Gina cares about

Marketing Effectiveness
Central to her role at Diageo, she champions making effectiveness iterative, action-oriented, and speaks on transforming marketing measurement to unlock business growth.
Precision & Personalization
She has publicly discussed her interest in this space, particularly during her guest appearance on "The CPG Guys" podcast.
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Career

Work history

5-2023
VP, Global Head of Marketing Effectiveness and Embedded Analytics
Diageo
4-2020 - 4-2023
US Media Director
Diageo
6-2017 - 4-2020
Senior Media Manager
Diageo
1-2016 - 2017
SVP, Group Director
Carat
4-2014 - 2016
VP, Group Director, Communications Planning
Carat
In the press

Media appearances

Spirited Personalization with DIAGEO's Gina O'Halloran & Aki's R…. Featured in CPG Guys
See now
Diageo's effectiveness boss on why brand-building is a 'total ...'. Featured in Marketing Week
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Education
2008 - 2012
Masters of Science in Strategic Communications
Columbia University
1999 - 2003
BA
University of Pennsylvania
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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