Giovanni Cravanzola

Energizer
DISC Type : I

Head of Customer Experience and Digital at Centrica

London, England, United Kingdom

Overview

Giovanni Cravanzola is a data-driven director with a track record in digital transformation and customer engagement across the energy, finance, and telecom sectors. He specializes in building and leading large teams to enhance customer experience and drive sales, currently leading this function at Centrica for British Gas.

Outside of his corporate roles, Giovanni is a dedicated runner, having completed the London Marathon in 2023 while fundraising for charity. He is passionate about the power of face-to-face collaboration and is fluent in English, Italian, and French, with an educational background in Management Engineering from Politecnico di Torino.

Unique fact: He has a distinct passion for building entire functions from scratch and has done so multiple times, including setting up the "Next Best Action" personalization team at British Gas.

Personality Overview

Believer

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Digital Transformation
He is currently leading the transformation of British Gas into a digital-first energy supplier, a core theme throughout his recent career.
Customer Experience
His current title and previous roles are centered on owning and improving the end-to-end customer journey and using data to personalize interactions.
Team Building
He is passionate about building high-performing teams and new functions from the ground up, having led teams of over 100 people.

Media Appearances

Giovanni has no verified media appearances

Work History

10-2020
Head of Customer Experience and Digital at Centrica
12-2016 - 10-2020
Head of Customer Value Management at British Gas
3-2014 - 12-2016
Head of Next Best Action at British Gas
5-2012 - 2-2014
Head of Commercial Innovation at Lloyds Banking Group
9-2011 - 4-2012
Head of Prepay Customer Value Management at Vodafone

Education

1990 - 1995
Education details unavailable from Politecnico di Torino

More Information

Social Presence :

Prographics :

Exp : 20 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Experience and Digital at Centrica
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Insights For Selling To Giovanni

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Invite them for a lunch or a drink/coffee
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Giovanni is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Giovanni

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Giovanni move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Giovanni take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Giovanni

Personality Compatibility


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