Goodies Narayanan

Activist
DISC Type : Cd

Director Marketing- CMO India at Bacardi

Bengaluru, Karnataka, India

Overview

Goodies Narayanan is the CMO of Bacardi India, with over 18 years of experience scaling global brands in Consumer Tech and FMCG. An expert in brand building, growth strategy, and data-driven marketing, she has held leadership roles at Coursera, Disney+ Hotstar, GSK, and P&G, managing large-scale campaigns across APAC, EMEA, and LATAM.

She is passionate about womens empowerment and has led initiatives to support women, including creating a product with an all-women team to solve challenges for the "sisterhood". People who have worked with her describe her as a collaborative, professional, and intelligent team player with strong strategic thinking and entrepreneurial spirit.

Unique fact: She was part of the leadership team that scaled the Disney+ Hotstar platform to over 300 million users in India.

Personality Overview

Logical And Quick

Value Conscious

Observative

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

AI in Marketing
Frequently discusses demystifying AI for marketers, leveraging it for personalization, and believes a solo founder can build a major brand using AI tools.
Global Brand Building
Has extensive experience scaling iconic brands like Bacardi, Panadol, and Coursera across diverse international markets including APAC, EMEA, and LATAM.
Women's Empowerment
Passionate about supporting women, she led an all-women team to build a product specifically to solve challenges unique to the "sisterhood. "

Media Appearances

Goodies Narayanan joins Bacardi India as Director Marketing CMO India. Featured in Exchange4media

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Bacardi's CMO India, Goodies Narayanan, Shares Insights. Featured in Instagram

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Goodies Narayanan to lead Bacardi India's marketing. Featured in Afaqs

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Work History

11-2025
Director Marketing- CMO India at Bacardi
7-2023 - 1-2025
Vice President / Head International Marketing, Revenue, Growth at Coursera
1-2022 - 9-2023
APAC CMO at Coursera
6-2019 - 12-2021
Vice President Marketing at Hotstar
6-2017 - 6-2019
Global Marketing Lead, Panadol at GSK

Education

2007 - 2008
Master of Business Administration (MBA) from Vlerick Business School
Bachelor of Commerce (B.Com.) Honors from Delhi University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bengaluru, Karnataka, India Job Level : Leadership Designation : Director Marketing- CMO India at Bacardi
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Insights For Selling To Goodies

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Goodies is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Goodies

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Goodies move?

  • Their decision making speed is somewhere in the middle.
  • Can Goodies take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Goodies

Personality Compatibility


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