Goral Ajmera

Observer
DISC Type : ci

Founder at Brave

Mumbai, Maharashtra, India

Overview

Goral Ajmera is an award-winning advertising creative with over 20 years of experience and a Diploma in Applied Art. As the Founder and Creative Director of Brave, she specializes in creating integrated campaigns where pop-culture, storytelling, technology, and design intersect. Her work has earned numerous accolades, including multiple Cannes Lions.

Outside of her extensive agency career, Goral is a vocal proponent for fostering courage and resilience. She is passionate about mentoring the next generation to prioritize bravery over the pursuit of perfection, a philosophy that appears to guide both her professional and personal life.

Her iconic ‘Positive & Negative’ campaign for Duracell won Gold Lions at Cannes for two consecutive years.

Personality Overview

Value Driven

Assertive

Curious

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Brand Storytelling
Her career is built on creating emotionally-connected brand narratives and forward-looking campaigns for major brands like Dove, Lux, and Britannia.
Creative Bravery
As the founder of an agency named "Brave, " she advocates that you are "never too small to be brave" in creative work.
Female Empowerment
Actively posts about the importance of teaching young girls to be brave rather than perfect, emphasizing courage to overcome challenges.

Media Appearances

Goral has no verified media appearances

Work History

Founder at Brave
4-2016 - 1-2020
Senior Executive Creative Director at MullenLowe Lintas Group
4-2010 - 12-2015
Creative Head - Mumbai Office at Grey Group
9-2006 - 3-2010
Senior Creative Director at Wunderman Thompson India
6-2003 - 8-2006
Associate Creative Director at Ogilvy

Education

1994 - 1999
Diploma in Applied Art from Sophia Polytechnic
1981 - 1994
ICSE from Narsee Monjee Educational Trust's - Jamnabai Narsee School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder at Brave
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Insights For Selling To Goral

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Help them realize that there is no personal risk in making this decision
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Goral is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Goral

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Goral move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Goral take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Goral

Personality Compatibility


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