Graham Cook

Questioner
DISC Type : c

Senior finance manager Meat at Morrisons

Wakefield, England, United Kingdom

Overview

Graham is the Director at Transparent Manufacturing Ltd, leveraging an extensive finance background to drive profit and efficiency. A graduate of Newcastle University, he has a notable track record in the food industry, previously helping to scale a business to a £350 million turnover.

His interests appear deeply connected to his professional world. He follows key industry players like materials supplier PPG and food processor Danish Crown, reflecting a passion for the manufacturing sector and market dynamics.

He was instrumental in growing a new business from an £80m turnover in its first year to £350m within several years.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They prefer to fully evaluate every situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Financial Performance
His career focuses on implementing systems and controls to drive profit, quality, and efficiencies in manufacturing environments.
High-Growth Operations
He has direct experience scaling a business from an £80m first-year turnover to £350m, focusing on financial controls and cash management.
FMCG Sector
Possesses extensive senior leadership experience in the Fast-Moving Consumer Goods (FMCG) industry, particularly in the meat supply chain for major retailers.

Media Appearances

TRANSPARENT MANUFACTURING LTD filing history - Companies House. Featured in Companies House

See Now

Work History

4-2024 - 10-2024
Senior finance manager Meat at Morrisons
9-2016
Director at Transparent Manufacturing Ltd
10-2006 - 9-2016
Managing Director at Forza Foods Limited
10-2006 - 9-2016
Finance Director at Forza foods limited and kober limited
10-2000 - 7-2006
Finance Director at Grampian Country Food Group

Education

1990 - 1993
Bachelor of Arts (BA Hons) from Newcastle University
1985 - 1990
A-levels from Hemsworth high school

More Information

Social Presence :

Prographics :

Exp : 23 Location : Wakefield, England, United Kingdom Job Level : Mid-senior Designation : Senior finance manager Meat at Morrisons
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Insights For Selling To Graham

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Graham is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Graham

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Graham move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Graham take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Graham

Personality Compatibility


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