Greg Strickland in

Greg Strickland

Initiator · DISC type Di
CEO at Ignition
📍 San Francisco, California, United States

As CEO of Ignition, Greg Strickland is an expert in scaling technology companies, drawing on deep operational and strategic experience from leadership roles at Productboard and Box. He attended the University of California, Berkeley. Colleagues consistently describe him as exceptionally sharp, creative, highly skilled, and an experienced operator.

Early in his career at Box, he was attending executive meetings within his first month, quickly establishing himself as a key operational leader.

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Experience
5 Years
Current Role
CEO
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

How Greg shows up

Conviction Driven
Confident
Friendly Challenger

They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Priorities

Topics Greg cares about

AI-powered Pricing
He is leading Ignition's development of AI-powered pricing intelligence to help professional services firms price their services with data-backed confidence and move away from guesswork.
Future of Accounting
He frequently discusses the accounting industry's evolution from compliance work to higher-value advisory services, a shift enabled by modern technology and new business models.
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Career

Work history

1-2025
CEO
Ignition
5-2024 - 1-2025
President
Ignition
8-2020
Advisor | Board Member
Preset
1-2020
Advisor | Operator
Start-ups
6-2022 - 10-2023
Chief Operating Officer
Productboard
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Education details unavailable
University of California, Berkeley
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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