Greg Strickland in

Greg Strickland

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CEO at Ignition
📍 San Francisco, California, United States

As CEO of Ignition, Greg Strickland is an expert in scaling technology companies, drawing on deep operational and strategic experience from leadership roles at Productboard and Box. He attended the University of California, Berkeley. Colleagues consistently describe him as exceptionally sharp, creative, highly skilled, and an experienced operator.

Early in his career at Box, he was attending executive meetings within his first month, quickly establishing himself as a key operational leader.

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Experience
5 Years
Current Role
CEO
Job Level
Leadership
Location
San Francisco, California, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Greg cares about

AI-powered Pricing
He is leading Ignition's development of AI-powered pricing intelligence to help professional services firms price their services with data-backed confidence and move away from guesswork.
Future of Accounting
He frequently discusses the accounting industry's evolution from compliance work to higher-value advisory services, a shift enabled by modern technology and new business models.
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Career

Work history

1-2025
CEO
Ignition
5-2024 - 1-2025
President
Ignition
8-2020
Advisor | Board Member
Preset
1-2020
Advisor | Operator
Start-ups
6-2022 - 10-2023
Chief Operating Officer
Productboard
In the press

Media appearances

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Education
Education details unavailable
University of California, Berkeley
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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