Greg Strickland

Initiator
DISC Type : Di

CEO at Ignition

San Francisco, California, United States

Overview

As CEO of Ignition, Greg Strickland is an expert in scaling technology companies, drawing on deep operational and strategic experience from leadership roles at Productboard and Box. He attended the University of California, Berkeley. Colleagues consistently describe him as exceptionally sharp, creative, highly skilled, and an experienced operator.


Early in his career at Box, he was attending executive meetings within his first month, quickly establishing himself as a key operational leader.

Personality Overview

Conviction Driven

Confident

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI-powered Pricing
He is leading Ignition's development of AI-powered pricing intelligence to help professional services firms price their services with data-backed confidence and move away from guesswork.
Future of Accounting
He frequently discusses the accounting industry's evolution from compliance work to higher-value advisory services, a shift enabled by modern technology and new business models.
Scaling Start-ups
His career has focused on scaling high-growth tech companies, with a proven track record in building the operational structure necessary for rapid expansion.

Media Appearances

Greg has no verified media appearances

Work History

1-2025
CEO at Ignition
5-2024 - 1-2025
President at Ignition
8-2020
Advisor | Board Member at Preset
1-2020
Advisor | Operator at Start-ups
6-2022 - 10-2023
Chief Operating Officer at Productboard

Education

Education details unavailable from University of California, Berkeley

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : Leadership Designation : CEO at Ignition
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Greg

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Greg take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Greg

Personality Compatibility


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