Greg Weingarden

Observer
DISC Type : ci

Partner Director at Fetch

Greater Chicago Area, United States

Overview

Greg Weingarden is a Partner Director at Fetch, focusing on brand partnerships in the beverage industry. His career includes leadership roles at TikTok, where he led a top revenue-driving team, and Google, managing multi-million-dollar portfolios. He holds an MBA from Northwesterns Kellogg School of Management.

He is a passionate advocate for digital marketing and enjoys sharing his expertise as a speaker at industry conferences. Based on his education, he may have an affinity for sports teams from his alma maters, the University of Michigan and Northwestern.

Greg is a sought-after speaker on digital strategy, presenting masterclasses on short-form video and content marketing at events like the Digital Summit Series.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

CPG & Beverage Brands
He specializes in working with clients in the beverage industry at Fetch and previously led CPG Food & Beverage teams at TikTok and Google.
Short-Form Video
He has presented a masterclass titled "Creative Confidence: A Masterclass in Short-Form Digital Video" at industry events, showcasing his expertise.
Content & Commerce
He is a speaker on building powerful content and commerce strategies for marketers on platforms like TikTok.

Media Appearances

Greg has no verified media appearances

Work History

6-2025
Partner Director at Fetch
9-2023 - 6-2025
Team Lead, CPG Food & Beverage at TikTok
7-2020 - 9-2023
Senior Brand Partnerships Manager, Big Box Retail at TikTok
3-2019 - 6-2019
Global Rotation - New Zealand, YouTube Video Account Executive at Google
4-2016 - 7-2020
Senior Account Manager, Food & Beverage at Google

Education

2018 - 2021
Master of Business Administration - MBA from Northwestern University - Kellogg School of Management
2007 - 2011
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater Chicago Area, United States Job Level : N/A Designation : Partner Director at Fetch
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Insights For Selling To Greg

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Greg is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Greg

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Greg move?

  • They like to analyze well and then make their decisions.
  • Can Greg take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Greg

Personality Compatibility


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