Gretchen Hoffman

Trailblazer
DISC Type : DI

VP, Growth Marketing at Aspect Software

Greater Boston, United States

Overview

Gretchen has no verified overview

Personality Overview

Assertive

Informal

Values Relationships

They do not mind taking risks and can make hard decisions, if necessary.  They are more likely to be open to unproven but exciting technologies. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Gretchen has no verified topics they care about

Media Appearances

Gretchen has no verified media appearances

Work History

8-2025
VP, Growth Marketing at Aspect Software
5-2025 - 10-2025
VP of Marketing at J Street Marketing Consulting
1-2025 - 4-2025
Vice President, Digital Strategy & Performance Marketing at Brightcove
6-2024 - 9-2024
Senior Marketing Leader, Life Sciences and AI at Aizon
11-2021 - 6-2024
Head of Demand Generation & Digital Marketing, Healthcare Identity Data Management at Verato

Education

BFA from Ohio Wesleyan University
MBA from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Greater Boston, United States Job Level : Senior Designation : VP, Growth Marketing at Aspect Software
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Gretchen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Gretchen take some risk or not?

  • They can take risks if necessary.

You And Gretchen

Personality Compatibility


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