Gretchen Zimmermann, MBA, RD, LD, CDCES, CSOWM, DipACLM

Evaluator
DISC Type : dsc

VP of Clinical Strategy & Consultant Relations at Vida Health

New York, New York, United States

Overview

Gretchen Zimmermann is a healthcare executive at Vida Health, specializing in clinical strategy, obesity, and GLP-1s. A registered dietitian with an MBA from William & Mary, she has over 15 years of experience driving clinical innovation and business growth in digital health. She is a recognized thought leader focused on evidence-based, patient-centered care models.

Outside of her executive role, Gretchen is passionate about health and movement, with a particular love for trail running, which she considers therapeutic. She has transitioned from long-distance running to embracing strength training, walking, yoga, and pilates, advocating for smarter, more sustainable forms of exercise that support long-term well-being.

She is a nationally recognized expert who contributes to various publications and podcasts, sharing her expertise on nutrition and digital health.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

GLP-1 Care Strategy
A key focus of her role and thought leadership. She speaks on managing GLP-1 costs, integrating them with behavior change, and ensuring comprehensive, clinician-led patient support.
Digital Health Innovation
Her career at Vida Health has focused on scaling sustainable, evidence-based digital health solutions to improve patient outcomes in diabetes and obesity care.
Comprehensive Obesity Care
Advocates for treating obesity as a complex chronic disease, combining medical nutrition therapy, behavioral coaching, and mental health support, not just medication.

Media Appearances

Obesity is a disease, not a character flaw. Featured in Vida Health Blog

See Now

Equitable by Design Obesity Care – Webinar. Featured in Vida Health

See Now

Work History

3-2023
VP of Clinical Strategy & Consultant Relations at Vida Health
12-2021 - 3-2023
Senior Director, Clinical Strategy at Vida Health
10-2020 - 12-2021
Director, Clinical Dietetics/Nutrition at Vida Health
4-2019 - 10-2020
Manager, Clinical Dietetics at Vida Health
1-2015 - 1-2021
Founder/Registered Dietitian at HappyGoHealthyRD, Virtual Private Practice

Education

1-2022 - 1-2024
MBA from William & Mary – Raymond A. Mason School of Business
2008 - 2011
BS from Kansas State University

More Information

Social Presence :

Prographics :

Exp : 15 Location : New York, New York, United States Job Level : Senior Designation : VP of Clinical Strategy & Consultant Relations at Vida Health
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Insights For Selling To Gretchen

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Be prepared for comments or questions that are critical of your product or your claims
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gretchen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Gretchen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Gretchen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Gretchen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Gretchen

Personality Compatibility


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