Guilherme Villar in

Guilherme Villar

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CRM Manager at BeFly
📍 São Paulo, São Paulo, Brazil

Guilherme is the CRM Manager at BeFly, spearheading the companys critical transition from Oracle to Salesforce platforms. Described by colleagues as creative, disciplined, and competent, he leverages extensive expertise in customer engagement and marketing strategy. He holds a postgraduate degree in Communication from ESPM.

He is leading this large-scale CRM platform migration for the largest tourism ecosystem in Latin America.

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Experience
19 Years
Current Role
CRM Manager
Job Level
Middle
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Decision Approach
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Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Guilherme cares about

CRM Platform Migration
Currently leading the complex project of transitioning BeFly's systems from Oracle (Fusion, Eloqua, Responsys) to Salesforce (Sales Cloud, Marketing Cloud).
Salesforce Ecosystem
Deeply engaged with Salesforce, holding a Trailhead certification, posting about events like Dreamforce, and actively hiring professionals with Sales Cloud expertise.
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Career

Work history

6-2025
CRM Manager
BeFly
10-2023 - 6-2025
Coordenador de CRM
BeFly
10-2022 - 10-2023
CRM Specialist
BeFly
3-2021 - 9-2022
Customer Success Squad Leader
Gentrop
10-2018 - 8-2019
Senior Customer Marketing Analyst
UnitedHealth Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2009
Pós-graduação - Especialista em Comunicação com o Mercado
ESPM Escola Superior de Propaganda e Marketing
2002 - 2005
Publicidade e Propaganda
Universidade Metodista de São Paulo
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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+ Amigos Club
CC
Clint Carlin
Partner
Deloitte
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