Guilherme Villar

Sharpshooter
DISC Type : CD

CRM Manager at BeFly

São Paulo, São Paulo, Brazil

Overview

Guilherme is the CRM Manager at BeFly, spearheading the companys critical transition from Oracle to Salesforce platforms. Described by colleagues as creative, disciplined, and competent, he leverages extensive expertise in customer engagement and marketing strategy. He holds a postgraduate degree in Communication from ESPM.

He is leading this large-scale CRM platform migration for the largest tourism ecosystem in Latin America.

Personality Overview

Thorough Evaluator

Fast But Analytical

Rigorous & Demanding

They take a lot of pride in personal achievements.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

CRM Platform Migration
Currently leading the complex project of transitioning BeFly's systems from Oracle (Fusion, Eloqua, Responsys) to Salesforce (Sales Cloud, Marketing Cloud).
Salesforce Ecosystem
Deeply engaged with Salesforce, holding a Trailhead certification, posting about events like Dreamforce, and actively hiring professionals with Sales Cloud expertise.
Customer Engagement
A core focus of his career is developing data-driven relationship strategies and optimizing communications to enhance the overall customer journey and drive revenue.

Media Appearances

Guilherme has no verified media appearances

Work History

6-2025
CRM Manager at BeFly
10-2023 - 6-2025
Coordenador de CRM at BeFly
10-2022 - 10-2023
CRM Specialist at BeFly
3-2021 - 9-2022
Customer Success Squad Leader at Gentrop
10-2018 - 8-2019
Senior Customer Marketing Analyst at UnitedHealth Group

Education

2008 - 2009
Pós-graduação - Especialista em Comunicação com o Mercado from ESPM Escola Superior de Propaganda e Marketing
2002 - 2005
Publicidade e Propaganda from Universidade Metodista de São Paulo

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : CRM Manager at BeFly
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Insights For Selling To Guilherme

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guilherme is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Guilherme

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Guilherme move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Guilherme take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Guilherme

Personality Compatibility


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