Guillaume Genin

Critic
DISC Type : C

Director of Pricing, Sysco France & Belgium | PRGM Analytics Lead, Sysco Europe at Sysco

France

Overview

Guillaume Genin is the Director of Pricing for Sysco in France & Belgium and the PRGM Analytics Lead for Sysco Europe. Recognized as a Top 100 Global Pricing Leader, he holds a Masters in Business Analytics and is described by colleagues as hard-working, insightful, and a confident communicator.

He has a strong interest in environmental causes, demonstrated by his investment in Time for the Planet, an organization funding open-source climate solutions. His personal posts also suggest an appreciation for travel, with recent trips to scenic locations like Big Surs coastline.

Unique fact: He was recently named one of the Top 100 Global Pricing Leaders for 2025 by The Pricing Club.

Personality Overview

Information Seeker

Objective Thinker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others.

Topics They Care About

Strategic Pricing
As Director of Pricing and a recognized global leader in the field, he has deep expertise in revenue growth management (RGM) and analytics frameworks.
Environmental Entrepreneurship
He actively invested in Time for the Planet, an organization that creates and funds companies focused on fighting climate change through open-source innovation.
Data-driven Storytelling
Praised by colleagues for being a confident communicator who tells the truth with data, translating complex insights into compelling business narratives.

Media Appearances

Guillaume has no verified media appearances

Work History

1-2026
Director of Pricing, Sysco France & Belgium | PRGM Analytics Lead, Sysco Europe at Sysco
5-2021 - 1-2026
Director of Pricing, Sysco France & Belgium at Sysco
4-2021
Associate at Time for the Planet
1-2018 - 5-2021
Revenue and Pricing Manager at Hyatt Hotels Corporation
6-2016 - 1-2018
Revenue and Pricing Manager (UK & London Markets) at Accor

Education

Master of Science in Data Management & Business Analytics - Finance from EDHEC Business School
2014 - 2015
Master of Science in Management - International Hospitality from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 12 Location : France Job Level : Mid-senior Designation : Director of Pricing, Sysco France & Belgium | PRGM Analytics Lead, Sysco Europe at Sysco
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Insights For Selling To Guillaume

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Guillaume is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Guillaume

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Guillaume move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Guillaume take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Guillaume

Personality Compatibility


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