Gustav Söderström

Observer
DISC Type : ic

Co-President, CPO & CTO at Spotify

Sweden

Overview

Gustav has no verified overview

Personality Overview

Value Driven

Curious

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Gustav has no verified topics they care about

Media Appearances

Gustav has no verified media appearances

Work History

2-2023
Co-President, CPO & CTO at Spotify
4-2017
Chief R&D Officer (CPO/CTO) at Spotify
3-2011
Chief Product Officer at Spotify
1-2013
Investor and advisor at Tictail
1-2011 - 12-2014
Founding Investor at 13th Lab AB - Sold to Facebook/Oculus 2014

Education

8-1997 - 2-2003
MSc from KTH Royal Institute of Technology
2003 - 2004
Business Administration 20 Credits from Södertörn University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Sweden Job Level : Leadership Designation : Co-President, CPO & CTO at Spotify
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Insights For Selling To Gustav

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gustav is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Gustav

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Gustav move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Gustav take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Gustav

Personality Compatibility


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