Hannah Ginsbach is a Digital Content Manager at Owens Corning with over a decade of experience in SEO, content strategy, and web development. Colleagues describe her as a dedicated and knowledgeable professional. She holds a Bachelor of Business Administration in Marketing and Information Systems from The University of Toledo.
Outside of her professional role, Hannah is a mom, an avid book enthusiast, and a small business owner in the mens grooming industry. She is also a dedicated fan of Taylor Swift, applying insights from the artists career to her marketing strategies.
She developed and presented a session at National Women In Roofing Days on how Taylor Swift’s marketing can inspire content strategies for roofing professionals.
Read the full overview →They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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