Hanneke Van der Velde

Inquirer
DISC Type : dc

Committee member of NIMA, Regio Oost at NIMA, Nederlands Instituut voor Marketing

Apeldoorn, Gelderland, Netherlands

Overview

Hanneke van der Velde is a marketing advisor at ForMotion Orthopedie, specializing in brand positioning and consistency. She excels at translating long-term strategy into practical execution within the healthcare technology sector. She is a graduate of HAN University of Applied Sciences in Marketing Management.

Beyond her primary role, she is an active committee member for the NIMA (Dutch Institute for Marketing), where she helps organize professional networking events for her peers in the industry.

Personality Overview

Hard To Convince

Upfront

ROI Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Brand Positioning
Focuses on creating consistency between a brand's promise and its daily operations, ensuring marketing choices are sustainable for the long term.
Healthcare Marketing
Her career is centered on orthopedics and rehabilitation technology, demonstrating a commitment to marketing work that tangibly improves people's mobility.
Employer Branding
Actively promotes her company's culture by sharing job vacancies and expressing pride in her team, positioning the organization as an attractive place to work.

Media Appearances

Hanneke has no verified media appearances

Work History

10-2017 - 2-2023
Committee member of NIMA, Regio Oost at NIMA, Nederlands Instituut voor Marketing
3-2015 - 1-2020
Marketing Team Member at Bewegingsvisie
3-2013
Marketing Communications Advisor at ForMotion Orthopedie
8-1989 - 5-1996
Eerdere functies at Accon avm
Klimmendaal at Part-time

Education

2015 - 2016
Marketing/Marketing Management from HAN University of Applied Sciences
2017 - 2017
Basis Adobe InDesign from DOESUM software + support

More Information

Social Presence :

Prographics :

Exp : N/A Location : Apeldoorn, Gelderland, Netherlands Job Level : N/A Designation : Committee member of NIMA, Regio Oost at NIMA, Nederlands Instituut voor Marketing
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Insights For Selling To Hanneke

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hanneke is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Hanneke

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Hanneke move?

  • Their decision making speed is somewhere in the middle.
  • Can Hanneke take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Hanneke

Personality Compatibility


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