Committee member of NIMA, Regio Oost at NIMA, Nederlands Instituut voor Marketing
📍 Apeldoorn, Gelderland, Netherlands
Hanneke van der Velde is a marketing advisor at ForMotion Orthopedie, specializing in brand positioning and consistency. She excels at translating long-term strategy into practical execution within the healthcare technology sector. She is a graduate of HAN University of Applied Sciences in Marketing Management.
Beyond her primary role, she is an active committee member for the NIMA (Dutch Institute for Marketing), where she helps organize professional networking events for her peers in the industry.
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Current Role
Committee member of NIMA, Regio Oost
Location
Apeldoorn, Gelderland, Netherlands
Personality Overview
How Hanneke shows up
Hard To Convince
Upfront
ROI Conscious
They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact. They respond well to confident salespeople.
Priorities
Topics Hanneke cares about
Brand Positioning
Focuses on creating consistency between a brand's promise and its daily operations, ensuring marketing choices are sustainable for the long term.
Healthcare Marketing
Her career is centered on orthopedics and rehabilitation technology, demonstrating a commitment to marketing work that tangibly improves people's mobility.
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Career
Work history
10-2017 - 2-2023
Committee member of NIMA, Regio Oost
NIMA, Nederlands Instituut voor Marketing
3-2015 - 1-2020
Marketing Team Member
Bewegingsvisie
3-2013
Marketing Communications Advisor
ForMotion Orthopedie
8-1989 - 5-1996
Eerdere functies
Accon avm
Klimmendaal
Part-time
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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