Hanneke Van der Velde in

Hanneke Van der Velde

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Committee member of NIMA, Regio Oost at NIMA, Nederlands Instituut voor Marketing
📍 Apeldoorn, Gelderland, Netherlands

Hanneke van der Velde is a marketing advisor at ForMotion Orthopedie, specializing in brand positioning and consistency. She excels at translating long-term strategy into practical execution within the healthcare technology sector. She is a graduate of HAN University of Applied Sciences in Marketing Management.

Beyond her primary role, she is an active committee member for the NIMA (Dutch Institute for Marketing), where she helps organize professional networking events for her peers in the industry.

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Current Role
Committee member of NIMA, Regio Oost
Location
Apeldoorn, Gelderland, Netherlands
Personality Overview

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Priorities

Topics Hanneke cares about

Brand Positioning
Focuses on creating consistency between a brand's promise and its daily operations, ensuring marketing choices are sustainable for the long term.
Healthcare Marketing
Her career is centered on orthopedics and rehabilitation technology, demonstrating a commitment to marketing work that tangibly improves people's mobility.
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Career

Work history

10-2017 - 2-2023
Committee member of NIMA, Regio Oost
NIMA, Nederlands Instituut voor Marketing
3-2015 - 1-2020
Marketing Team Member
Bewegingsvisie
3-2013
Marketing Communications Advisor
ForMotion Orthopedie
8-1989 - 5-1996
Eerdere functies
Accon avm
Klimmendaal
Part-time
In the press

Media appearances

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Education
2015 - 2016
Marketing/Marketing Management
HAN University of Applied Sciences
2017 - 2017
Basis Adobe InDesign
DOESUM software + support
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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