Harry Boughton

Evaluator
DISC Type : DCS

Buying Director - Electricals and Technology at Sainsbury's

London, England, United Kingdom

Overview

Harry has no verified overview

Personality Overview

Hard To Convince

Fast But Analytical

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Harry has no verified topics they care about

Media Appearances

Harry has no verified media appearances

Work History

2-2025
Buying Director - Electricals and Technology at Sainsbury's
2-2020 - 1-2025
Head of Category, Technology at John Lewis Partnership
9-2019 - 2-2020
Head of Buying - Communication Technology at John Lewis & Partners
2-2016 - 9-2019
Category Lead - Sports, Travel Goods and Toys & Books at John Lewis & Partners
3-2015 - 1-2016
Category Lead - Tablets & Computing at John Lewis & Partners

Education

BA Hons from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Buying Director - Electricals and Technology at Sainsbury's
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Insights For Selling To Harry

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Harry is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Harry

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Harry move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Harry take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Harry

Personality Compatibility


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