Hayley Jinks

Pioneer
DISC Type : Dsi

Customer Brand Activation Manager at Arla Foods

Spalding, England, United Kingdom

Overview

Hayley is an ambitious brand activation and shopper marketing manager at Arla Foods with 8 years of experience in leading FMCG companies like Monster Energy and KP Snacks. She has a strong background in brand execution and commercial operations. Colleagues describe her as passionate, innovative, and highly respected.

Outside of work, Hayley is passionate about fitness and charitable causes. She recently participated in the Muddy 5k Race for Life with her gym colleagues, raising a significant amount for charity. She values training with a supportive group of friends.

She and her team raised over £3, 000 for a cancer research charity by completing a 5k mud run.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Brand Activation
Her core expertise, having held brand activation manager roles at Arla Foods and internationally for Monster Energy across the EMEA region.
Shopper Marketing
Managed shopper marketing campaigns and activation plans for major grocery accounts like Sainsbury's and Waitrose while at KP Snacks.
FMCG Sector
Her entire career has been within top-tier FMCG businesses, including Coca-Cola Europacific Partners, KP Snacks, Monster Energy, and Arla Foods.

Media Appearances

Hayley has no verified media appearances

Work History

8-2024
Customer Brand Activation Manager at Arla Foods
10-2023 - 8-2024
International Brand Activation Manager - EMEA at Monster Energy
1-2023 - 9-2023
Shopper Marketing Manager at KP Snacks
1-2021 - 1-2023
Commercial Development, Communication & Execution at Coca-Cola Europacific Partners
8-2018 - 12-2020
Commercial Operations Professional - Licensed Trade Comms & Activation at Coca-Cola Europacific Partners

Education

2014 - 2015
NVQ Team Leading from Access Prepaid
1998 - 2003
GCSE's from Stanground College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spalding, England, United Kingdom Job Level : Middle Designation : Customer Brand Activation Manager at Arla Foods
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Insights For Selling To Hayley

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hayley is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Hayley

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Hayley move?

  • They are generally fast movers and can take quick decisions
  • Can Hayley take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Hayley

Personality Compatibility


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