Hazell White

Enigma
DISC Type : idc

Head of Brand and Innovation at Pizza Hut UK & Europe

Greater London, England, United Kingdom

Overview

Hazell White is the Head of Brand and Innovation for Pizza Hut UK & Europe, a data-led marketer with over 14 years of experience at major brands including KFC and John Lewis. She focuses on using data to drive transactions and leads strategy for new product launches. She holds a BSc from the University of Bath.

Hazell is passionate about creating a positive team environment where no one gets the "Monday blues. " She is a certified Mental Health First Aider and aims to make advertising that is representative of diverse cultures, while also improving opportunities for underrepresented groups within the industry.

While at KFC, she was a key player in the award-winning "FCK" campaign, a globally recognized apology ad.

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Food Innovation
Leads the development and launch of new menu items for Pizza Hut, including the recent "Hot Honey Range, " "Melts, " and collaborations like the Beyond Pepperoni range.
Data-Driven Marketing
Emphasizes a data-led approach to increase customer penetration and drive transactions in her marketing strategies for major brands like Pizza Hut, KFC, and John Lewis.
Inclusive Advertising
Holds a stated goal of producing ads that are representative of the UK's diverse culture and improving opportunities for people to work in the industry.

Media Appearances

Hazell has no verified media appearances

Work History

2023
Head of Brand and Innovation at Pizza Hut UK & Europe
2020 - 2023
Senior Brand Manager at KFC UK & Ireland
2019 - 2020
Brand Manager at KFC UK & Ireland
2016 - 2019
CRM Manager at KFC UK & Ireland
2014 - 2016
CRM Marketing Manager at John Lewis

Education

2020 - 2020
Brand Management from MiniMBA
BSc (Hons) from University of Bath

More Information

Social Presence :

Prographics :

Exp : 15 Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Head of Brand and Innovation at Pizza Hut UK & Europe
URL has been copied!

Insights For Selling To Hazell

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hazell is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Hazell

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Hazell move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Hazell take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Hazell

Personality Compatibility


Other Pizza Hut UK & Europe Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.