Heidi Biggar

Initiator
DISC Type : Di

VP, Partner Marketing at Sovos

Tyrone, Georgia, United States

Overview

Heidi has no verified overview

Personality Overview

Friendly Challenger

Impact-Oriented

Confident

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Heidi has no verified topics they care about

Media Appearances

Heidi has no verified media appearances

Work History

7-2023
VP, Partner Marketing at Sovos
8-2022 - 4-2023
Senior Director, Global Partner Marketing at HYCU, Inc.
11-2021 - 6-2022
Senior Director, Global Integrated Campaigns and Content Marketing at WalkMe™
5-2021 - 10-2021
Senior Director of Marketing at Starfish Storage
10-2020 - 5-2021
Director, Global Customer Marketing at Commvault

Education

BA from Tufts University

More Information

Social Presence :

Prographics :

Exp : 29 Location : Tyrone, Georgia, United States Job Level : Senior Designation : VP, Partner Marketing at Sovos
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Heidi

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Heidi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Heidi

Personality Compatibility


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