Heidi Hager

Energizer
DISC Type : I

Lead Director at Aetna, a CVS Health Company

Greater Chicago Area, United States

Overview

Heidi is the Lead Director of Creative and Design at Aetna, where she has built her career through five progressive roles. A Knox College graduate with a certificate in copyediting, she is recognized by colleagues as an energetic, creative, and collaborative leader who excels in strategic messaging and thoughtful story development.

Heidi demonstrates a commitment to guiding the next generation of professionals, having served as an alumni panelist for a careers in communications event at her alma mater, Knox College. This reflects an interest in mentorship and sharing her extensive industry knowledge with aspiring writers and communication specialists.

She has been promoted four times within Aetna, showcasing exceptional company loyalty and a deep, evolving expertise in marketing communications.

Personality Overview

Enthusiastic

Imaginative

Relationship Oriented

They are friendly, approachable and love to make new connections.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are really good at seeing what the long-term impacts of their decisions could be.

Topics They Care About

Creative Storytelling
Her role centers on creative messaging and thoughtful story development, indicating a passion for crafting compelling narratives within a corporate context.
Healthcare Communications
[Predicted] Her entire career has been at Aetna/CVS Health, giving her deep expertise in the nuances of messaging within the healthcare industry.
People-First Management
Emphasizes a collaborative and people-first management style, suggesting she prioritizes team dynamics and creating a supportive work environment.

Media Appearances

Heidi has no verified media appearances

Work History

4-2025
Lead Director at Aetna, a CVS Health Company
7-2022 - 4-2025
Senior Manager, Creative and Design at Aetna, a CVS Health Company
4-2019 - 4-2025
Marketing Communications Manager at Aetna, a CVS Health Company
7-2016 - 4-2025
Senior Writer, Marketing Communications at Aetna, a CVS Health Company
4-2015 - 4-2025
Writer, Marketing Communications at Aetna, a CVS Health Company

Education

1995 - 1997
Bachelor of Liberal Arts from Knox College
Copyediting Certificate from University of Chicago, Graham School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Greater Chicago Area, United States Job Level : Senior Designation : Lead Director at Aetna, a CVS Health Company
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Avoid cutting into their flow
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Heidi

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Heidi take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Heidi

Personality Compatibility


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