Heidi Rowland

Enthusiast
DISC Type : i

Senior Director Quality Assurance at Edwards Lifesciences

United States

Overview

Heidi Rowland is an experienced quality assurance executive with a history of leadership roles in the medical device, biologics, and pharmaceutical industries. A graduate of the University of Floridas Warrington College of Business, her expertise includes FDA regulations, technology transfer, and R&D.

At Johnson & Johnson, she directed the implementation of a single Quality Management System across more than 40 global affiliates and distribution centers.

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They are generally friendly, so be careful when relying on their word.  They are more about building relationships than just cutting deals. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Medical Device Quality
Her career is centered on senior quality assurance roles at major companies like Edwards Lifesciences, Smith+Nephew, and Johnson & Johnson.
Global Quality Systems
She has experience establishing and maintaining quality system procedures and has led large-scale implementations to ensure global compliance and product performance.
FDA Regulations
Demonstrated a strong background in navigating U. S. Food and Drug Administration (FDA) requirements and ensuring compliance within manufacturing and distribution.

Media Appearances

Heidi has no verified media appearances

Work History

9-2025
Senior Director Quality Assurance at Edwards Lifesciences
10-2022
Senior Director Quality at Smith+Nephew
1-2020 - 8-2023
Quality Director, HHE/Field Action at Smith+Nephew
4-2018 - 1-2020
Director Quality Operations at Johnson & Johnson
6-2013 - 4-2018
Worldwide Market Quality Senior Manager at Johnson & Johnson

Education

2012 - 2014
Master of Business Administration (MBA) from University of Florida - Warrington College of Business
2011 - 2013
Master of Science (MS) from University of Florida

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Senior Designation : Senior Director Quality Assurance at Edwards Lifesciences
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Insights For Selling To Heidi

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Heidi is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Heidi

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Heidi move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Heidi take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Heidi

Personality Compatibility


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