Hijanah Hernandez

Trailblazer
DISC Type : ID

Creative Strategist, APAC at BBC Studios

Singapore

Overview

Hijanah is a creative marketing lead at BBC StoryWorks with 10 years of experience leading award-winning media experiences. Described by colleagues as bold, perceptive, and highly creative, she has driven strategy for major brands like DBS Bank and excels at building campaigns from the ground up.

Outside of her corporate roles, Hijanah has a passion for cause-oriented projects. She co-founded The Fandom Menace, a non-profit media house with a "geeky twist" that supports aspiring creators and advocates for entertainment as a force for social change. She has also written stories for a local superhero comic anthology.

Unique fact: Hijanah holds a certification from the British Film Institute in sustainable media production for film and television.

Personality Overview

Friendly But Fast

Informal

Values Relationships

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Creative Storytelling
Her current role at BBC StoryWorks and past award-winning work at DBS Bank focus on turning brand priorities into compelling stories and multi-medium campaigns.
Cause-Driven Media
Co-founded a non-profit, The Fandom Menace, which uses entertainment and "geeky" multimedia projects as a driving force for social change in Singapore.
Sustainable Production
Holds a BFI certification in 'Climate Onscreen, ' indicating a professional interest in making film and television production more environmentally sustainable.

Media Appearances

Hijanah has no verified media appearances

Work History

11-2022
Creative Strategist, APAC at BBC Studios
3-2022 - 11-2022
Content Strategist at Stealth Startup
1-2021 - 6-2022
Content Strategist, Group Strategic Marketing & Communications at DBS Bank
9-2019 - 1-2021
Property Writer (SEO) at 99.co
1-2021
Chief Project Officer at The Fandom Menace Ltd.

Education

2013 - 2016
High School Diploma from Ngee Ann Polytechnic
GCE O-Levels from Tanjong Katong Girls'​ School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Singapore Job Level : Junior Designation : Creative Strategist, APAC at BBC Studios
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Insights For Selling To Hijanah

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Showcase existing customers and use case-studies to grab their attention
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hijanah is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Hijanah

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Hijanah move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Hijanah take some risk or not?

  • If necessary, they will be ready to take risks.

You And Hijanah

Personality Compatibility


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