Holly Smith

Enigma
DISC Type : idc

Chief Marketing Officer at P.F. Chang's

United States

Overview

Holly has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Holly has no verified topics they care about

Media Appearances

Holly has no verified media appearances

Work History

11-2025
Chief Marketing Officer at P.F. Chang's
10-2015
Senior Vice President of Strategy and Business Development at Strategic Restaurant Solutions
11-2022 - 1-2026
Chief Concept Officer at Rosa Mexicano, Yardbird & Shell Shack
9-2020 - 9-2022
Senior Vice President of Strategy & Concept | SPB Hospitality at SPB Hospitality
10-2019 - 10-2020
Senior Director of Operations Services at TGI Fridays

Education

Executive Certificate from Cornell University
2003 - 2007
Bachelor of Arts (BA) from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 18 Location : United States Job Level : Leadership Designation : Chief Marketing Officer at P.F. Chang's
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Insights For Selling To Holly

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Holly is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Holly

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Holly move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Holly take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Holly

Personality Compatibility


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