Hufriya Driver

Evaluator
DISC Type : csd

Deputy Manager- Marketing & Communications at CredAble

Mumbai, Maharashtra, India

Overview

Hufriya is a Product Marketer at CredAble, specializing in FinTech, SaaS, and B2B marketing. A Bachelor of Business Administration graduate from Anil Surendra Modi School of Commerce, she has a strong background in content strategy, brand management, and sales enablement. She recently helped CredAble win a global award for Best Software Provider.

Outside of her marketing career, Hufriya is the co-founder of Chain Reaction, a handmade jewelry business that she showcased at a company expo. She has a deep love for creative pursuits, including music and reading, and is passionate about connecting with like-minded individuals to share ideas and collaborate.

She authored the award-winning entry that helped her company win the "Worlds Best Software Provider for SCF" at the Euromoney Transaction Banking Awards.

Personality Overview

Hard To Convince

Quality Focused

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

FinTech Marketing
Her current role and headline focus on Product Marketing in the FinTech, SaaS, and B2B sectors for her employer, CredAble.
Creative Storytelling
She expressed admiration for "brilliant storytelling" in marketing campaigns and has a personal passion for creative outlets like music and reading.
Handmade Jewellery
She is the co-founder of her own handmade jewellery business, Chain Reaction, which she proudly presented at a company event.

Media Appearances

Hufriya has no verified media appearances

Work History

5-2025
Deputy Manager- Marketing & Communications at CredAble
7-2024 - 4-2025
Analyst- Product Marketing at CredAble
6-2023 - 6-2024
Associate Consultant - BD & Client Relations at Acumen Business Catalyst
5-2022 - 9-2022
Marketing Intern at Jeena & Company
8-2021
Co-Founder at Chain Reaction.in

Education

Bachelor of Business Administration - BBA from Anil Surendra Modi School Of Commerce (ASMSOC)
Junior College from Narsee Monjee College of Commerce and Economics

More Information

Social Presence :

Prographics :

Exp : 3 Location : Mumbai, Maharashtra, India Job Level : Middle Designation : Deputy Manager- Marketing & Communications at CredAble
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Insights For Selling To Hufriya

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Hufriya is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Hufriya

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Hufriya move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Hufriya take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Hufriya

Personality Compatibility


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