Ian Moverley

Commander
DISC Type : D

Head of Internal Communications, Europe & UK Corporate Communications and Public Affairs at Beko Europe

City Of Peterborough, England, United Kingdom

Overview

Ian is a seasoned communications executive with over 30 years of experience in the home appliance industry, currently leading communications and public affairs for Beko Europe. His career at Whirlpool included director-level roles where he managed brand reputation, public relations, and crisis communications. He holds a Master of Science from Nottingham Trent University.

Passionate about corporate social responsibility, Ian actively champions youth development through STEM and innovation competitions in local schools. He is also committed to community engagement, supporting fundraising for causes like Macmillan, and has a personal interest in reducing food waste. His work reflects a strong focus on employee wellbeing and sustainability.

Unique fact: He led the communications strategy and stakeholder engagement for a widely publicized international product recall, focusing on reaching vulnerable customers.

Personality Overview

Risk-Taker

Candid & Clear

Strong-Willed

They are very proud of what they do.  They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Appliance Sustainability
A frequent speaker at industry conferences on the road to Net Zero, the circular economy, and helping consumers make sustainable choices with their appliances.
STEM Education
Actively promotes STEM development in local schools by sponsoring and supporting initiatives like the FIRST® LEGO® League and student innovation competitions.
Corporate Communications
Leads European and UK corporate communications, managing media strategy, government relations, and shaping the company's public reputation.

Media Appearances

Ian has no verified media appearances

Work History

1-2025
Head of Internal Communications, Europe & UK Corporate Communications and Public Affairs at Beko Europe
2017
UK Communications & Government Relations Director at Whirlpool Corporation
2013 - 2017
Brand & Digital Marketing Director at Whirlpool Corporation
2008 - 2013
Product Director at Whirlpool Corporation
1996 - 2008
Additional Roles at Whirlpool Corporation

Education

2000 - 2001
Master of Science - MS from Nottingham Trent University
2019 - 2020
Marketing Leadership from Marketing Leadership Masterclass

More Information

Social Presence :

Prographics :

Exp : 30 Location : City Of Peterborough, England, United Kingdom Job Level : Mid-senior Designation : Head of Internal Communications, Europe & UK Corporate Communications and Public Affairs at Beko Europe
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ian

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • They can take decisions very fast if you manage to convince them.
  • Can Ian take some risk or not?

  • The risks don’t matter much to them.

You And Ian

Personality Compatibility


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