Ian Smith

Commander
DISC Type : D

Head of Customer Analysis at Specsavers

Hassocks, England, United Kingdom

Overview

Ian is an award-winning customer analytics leader with over 20 years of experience helping global brands unlock commercial value from data. He specializes in building lifetime value frameworks and personalized recommendation engines. Colleagues describe him as driven, detail-oriented, and resilient. He holds a BSc from the University of Brighton.

He was the winner of the 2017 DataIQ Data Science/Big Data Leader award for his work building a successful recommendation system.

Personality Overview

Risk-Taker

Decisive

Very Quick

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They do not care very much about building rapport or relationships.

Topics They Care About

Data Storytelling
His current role involves enhancing his team's data storytelling capabilities to ensure insights translate into measurable marketing impact.
Personalized Marketing
He has extensive experience developing personalized recommendation engines that have driven measurable revenue growth for global brands.
Analytics Leadership
He leads a global Customer and Location Analytics team, focusing on building consistent methodologies and acting as a strategic advisor.

Media Appearances

Specsavers’ head of analytics on talent hunting: we’re ‘less focused solely on GA and technical skills’. Featured in Econsultancy

See Now

Work History

3-2023
Head of Customer Analysis at Specsavers
11-2021 - 2-2023
Customer Analytics Lead at Specsavers
8-2019 - 11-2021
Decision Science Director at Code Worldwide
4-2018 - 8-2019
Head of Data Sciences at Code Worldwide
11-2011 - 4-2018
Principal Analyst at RAPP

Education

1999 - 2003
BSc. from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hassocks, England, United Kingdom Job Level : Mid-senior Designation : Head of Customer Analysis at Specsavers
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Insights For Selling To Ian

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Make sure that you circle back fast on any action items, it wins their trust
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ian is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ian

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Ian move?

  • If convinced, they can reach decisions quite fast.
  • Can Ian take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Ian

Personality Compatibility


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