Ian Smith in

Ian Smith

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Head of Customer Analysis at Specsavers
📍 Hassocks, England, United Kingdom

Ian is an award-winning customer analytics leader with over 20 years of experience helping global brands unlock commercial value from data. He specializes in building lifetime value frameworks and personalized recommendation engines. Colleagues describe him as driven, detail-oriented, and resilient. He holds a BSc from the University of Brighton.

He was the winner of the 2017 DataIQ Data Science/Big Data Leader award for his work building a successful recommendation system.

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Experience
25 Years
Current Role
Head of Customer Analysis
Job Level
Mid-senior
Location
Hassocks, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Ian cares about

Data Storytelling
His current role involves enhancing his team's data storytelling capabilities to ensure insights translate into measurable marketing impact.
Personalized Marketing
He has extensive experience developing personalized recommendation engines that have driven measurable revenue growth for global brands.
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Career

Work history

3-2023
Head of Customer Analysis
Specsavers
11-2021 - 2-2023
Customer Analytics Lead
Specsavers
8-2019 - 11-2021
Decision Science Director
Code Worldwide
4-2018 - 8-2019
Head of Data Sciences
Code Worldwide
11-2011 - 4-2018
Principal Analyst
RAPP
In the press

Media appearances

Specsavers’ head of analytics on talent hunting: we’re ‘less focused solely on GA and technical skills’. Featured in Econsultancy
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Education
1999 - 2003
BSc.
University of Brighton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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