Ida Asadi Someh

Critic
DISC Type : C

Associate Professor at The University of Queensland

Greater Brisbane Area, Australia

Overview

Dr. Ida Asadi Someh is an Associate Professor at The University of Queensland Business School, specializing in the organizational and societal impact of data, analytics, and AI. A research affiliate at MITs CISR, her work focuses on data governance, ethics, and helping organizations, particularly in the public sector, create value from technology.

She is passionate about challenging gender imbalance in the technology field, drawing from her own experiences to advocate for female empowerment and mentorship. Outside of academia, she is a competitive foosball (table football) player, a passion she developed playing with her family while growing up.

Interesting fact: Ida uses the competitive skills she honed playing foosball to navigate and break barriers in her male-dominated career.

Personality Overview

ROI Driven

Objective Thinker

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Ethical AI & Governance
Her research focuses on the ethics, privacy, and accountability of AI. She actively promotes courses on AI governance and works on building fair and transparent models.
AI for Societal Good
Leads research on using AI to address complex societal issues, or "wicked problems. " She is also involved in academic tracks focused on "AI for social good".
Business Value of Data
A core research theme is helping organizations create value from business analytics and IT investments. She runs a masterclass focused on building data leadership.

Media Appearances

Ida has no verified media appearances

Work History

1-2025
Associate Professor at The University of Queensland
4-2018 - 1-2025
Senior Lecturer in Business Information Systems at The University of Queensland
1-2016
Research Affiliate in Center for Information Systems Research at MIT Sloan School of Management
6-2017 - 8-2017
Visiting Scholar at MIT Sloan School of Management
1-2017 - 3-2018
Lecturer in Business Information Systems at University of Melbourne

Education

2012 - 2014
Doctor of Philosophy (PhD) from University of Melbourne
2004 - 2008
Industrial and Systems Engineering from University of Tehran

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Brisbane Area, Australia Job Level : N/A Designation : Associate Professor at The University of Queensland
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Insights For Selling To Ida

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Do not use very emotional or colorful language
  • Make extra effort to not seem pushy or confrontational
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ida is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Ida

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Ida move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Ida take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Ida

Personality Compatibility


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