Imane Amrani

Evaluator
DISC Type : dcs

Director of Sales at Andaz London Liverpool Street

United Kingdom

Overview

Imane Amrani is the Director of Sales at Andaz London Liverpool Street, with a strong background in hospitality management and corporate events. Having been promoted internally through several sales roles, she is recognized for her extensive knowledge and compassionate nature. Colleagues praise her exceptional people skills and supportive leadership style.

Imane is passionate about professional growth, recently completing an 8-month high-potential program within Hyatt. She actively supports her familys charitable efforts, such as promoting a fundraiser for the "MEETING NEEDS" organization, showing a commitment to causes that make a real difference.

She is an alumnus of Hyatts selective "HY Potential" program, where she explored the future of rewards and recognition.

Personality Overview

Quality Focused

Hard To Convince

Fast But Analytical

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Corporate Events (MICE)
Her career progression is rooted in MICE sales, and she actively participates in major industry events like IMEX to build connections.
Hotel Sales Leadership
Recently promoted to Director of Sales, her team's hotel was named a 2025 Cvent Top Meeting Hotel in Europe.
Professional Development
Completed an intensive 8-month "HY Potential" program at Hyatt, focusing on the future of commercial services.

Media Appearances

Imane has no verified media appearances

Work History

6-2025
Director of Sales at Andaz London Liverpool Street
9-2024 - 6-2025
Assistant Director of Sales at Andaz London Liverpool Street
1-2023 - 6-2025
MICE Senior Sales Manager at Andaz London Liverpool Street
2-2020 - 10-2020
Cluster Meetings and Events Sales Manager at Radisson Blu Edwardian Bloomsbury Street
3-2019 - 2-2020
Meetings and Events Sales manager at Radisson Blu Edwardian Vanderbilt

Education

2011 - 2012
Politique de communication from UVSQ Université de Versailles Saint-Quentin-en-Yvelines
2009 - 2011
Administration et gestion des entreprises touristiques et hôtelières from Institut supérieur international de tourisme

More Information

Social Presence :

Prographics :

Exp : 7 Location : United Kingdom Job Level : Mid-senior Designation : Director of Sales at Andaz London Liverpool Street
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Insights For Selling To Imane

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imane is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Imane

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Imane move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Imane take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Imane

Personality Compatibility


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