Imma Persico

Questioner
DISC Type : c

Sell out consultant at Opella

Greater Taranto Metropolitan Area, Italy

Overview

Imma is an experienced retail specialist, recently transitioning to a Sell Out Consultant role at Opella. Her career is built on a strong foundation as a Visual Merchandiser for notable companies like DPV S. p. a. and Luxottica. She holds a specialized degree in merchandising from SDA Bocconi, complementing her university education in Humanistic Studies.

Based on her degree in Letters and Humanistic Studies from the Università del Salento, Imma likely has an appreciation for the arts, literature, and culture outside of her professional life. She follows major consumer goods companies like Unilever and Sanofi, indicating a keen interest in the broader retail landscape.

She earned a specialized certificate from the prestigious SDA Bocconi business school on using retail space to enhance brand identity.

Personality Overview

Price-Sensitive

Not Easily Convinced

Systematic

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Sales Performance
Her recent career move to a "Sell Out Consultant" role at Opella highlights a professional focus on driving product sales at the retail level.
In-Store Branding
Completed specialized training at SDA Bocconi focusing on using the point of sale as a strategic tool to enhance and communicate brand identity.
Visual Merchandising
Possesses extensive career experience as a Visual Merchandiser for prominent companies including DPV S. p. a. and Luxottica Group.

Media Appearances

Imma has no verified media appearances

Work History

1-2025
Sell out consultant at Opella
3-2013
Visual Merchandiser at DPV S.p.a.
2010
Visual Merchandiser at Luxottica Group Spa
2006 - 2008
visual merchandiser at Global Watch Italia
2005 - 9-2006
visual merchandiser at Fossil Watches

Education

Lettere/Studi umanistici from Università del Salento
V.Merchandising: il punto vendita come strumento di valorizzazione dell'identità di marca. from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 32 Location : Greater Taranto Metropolitan Area, Italy Job Level : Senior Designation : Sell out consultant at Opella
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Insights For Selling To Imma

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Imma is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Imma

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Imma move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Imma take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Imma

Personality Compatibility


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