Irene Shvartsman

Enthusiast
DISC Type : i

Vice President of Sales and Marketing Americas at Fender Musical Instruments Corporation

Southampton, Pennsylvania, United States

Overview

Irene has no verified overview

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Irene has no verified topics they care about

Media Appearances

Irene has no verified media appearances

Work History

1-2025
Vice President of Sales and Marketing Americas at Fender Musical Instruments Corporation
7-2017 - 1-2025
Vice President of North American Sales, Specialty Brands at Fender Musical Instruments Corporation
8-2014 - 7-2017
Director of National Accounts, Specialty Brands at Fender Musical Instruments Corporation
2-2013 - 7-2014
Certified Mobility Consultant at Mobility Works / VCI Mobility
2-2012 - 2-2013
National Accounts Sales Manager at Hoshino USA

Education

1987 - 1990
BA from Temple University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Southampton, Pennsylvania, United States Job Level : Senior Designation : Vice President of Sales and Marketing Americas at Fender Musical Instruments Corporation
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Insights For Selling To Irene

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Irene is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Irene

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Irene move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Irene take some risk or not?

  • They can take some low-probability risks if needed.

You And Irene

Personality Compatibility


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