Isaac Lucatero Castañeda

Sharpshooter
DISC Type : DC

Dirección de Soluciones Educativas at Tecnológico de Monterrey

Mexico City, Mexico

Overview

Isaac is a strategist in leadership, innovation, and entrepreneurship with over 20 years of experience. He is the Director of Educational Solutions at Tecnológico de Monterrey, focusing on creating corporate innovation and entrepreneurship programs. People he has worked with describe him as a creative expert and a go-getter.

He is passionate about education and enjoys helping people become the best version of themselves through teaching and mentorship. He actively reads and shares insights on business strategy, AIs role in corporate redesign, and building strong company cultures, often drawing parallels to sports team dynamics.

Isaac has co-authored two books, including "México 10 emprendedores sociales" in 2020.

Personality Overview

Fast But Analytical

Rigorous & Demanding

ROI Driven

They like to act fast and expect others to do the same.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Corporate Innovation
He has extensive experience creating corporate accelerators and incubators for Top 500 companies and specializes in fostering an innovative culture within organizations.
Entrepreneurial Strategy
As a former Director of an Entrepreneurship Institute, he has designed and executed strategies to build an entrepreneurial spirit impacting thousands of students.
Future of Education
He is passionate about transforming education and previously co-created a new model for the National Educational System focused on nurturing student talents.

Media Appearances

Isaac Lucatero Castañeda - Tecnológico de Monterrey Campus León. Featured in PRONetwork.mx

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Sé el líder que el mundo post COVID-19 necesita. Featured in Conecta Tec (Tecnológico de Monterrey)

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Fundación Azteca y Tecnológico de Monterrey reunimos esfuerzos .... Featured in Facebook

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Work History

2-2025
Dirección de Soluciones Educativas at Tecnológico de Monterrey
Co Founder at Lucatero Castañeda Consulting Group
Director of Azteca Educational System at Fundación Azteca
Regional Director, Eugenio Garza Lagüera Entrepreneurship Institute (IE: EGL) at Tecnológico de Monterrey
General Director. León Campus at Tecnológico de Monterrey

Education

2008 - 2011
Doctorate from Universidad de Huelva
2009 - 2010
Master’s from Universidad Internacional de Andalucía

More Information

Social Presence :

Prographics :

Exp : 1 Location : Mexico City, Mexico Job Level : Leadership Designation : Dirección de Soluciones Educativas at Tecnológico de Monterrey
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Insights For Selling To Isaac

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isaac is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Isaac

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Isaac move?

  • They can take decisions very fast if you manage to convince them.
  • Can Isaac take some risk or not?

  • The risks don’t matter much to them.

You And Isaac

Personality Compatibility


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