Isabella Mariño Rivera

Questioner
DISC Type : c

Head of Corporate Affairs in Mexico at Rappi

Mexico City, Mexico

Overview

Isabella Mariño Rivera is the Head of Corporate Affairs for Rappi in Mexico, leveraging over 18 years of experience in public, private, and social sectors. A Cum Laude law graduate from Universidad de los Andes with an MSc in Human Rights from LSE, she specializes in public policy, corporate social responsibility, and regulatory risk.

She is passionate about leadership and building alliances for social impact, demonstrated by her participation in The Aspen Institutes global leadership network. Isabella focuses on connecting with leaders to drive high-impact projects and foster synergies between different sectors.

Unique fact: She played a pivotal role in an eight-month negotiation that led to a landmark pilot program providing social security for digital platform workers in Mexico.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to do thorough analysis of any situation.

Topics They Care About

Digital Platform Regulation
Recently led negotiations for new labor laws for gig economy workers in Mexico and is a frequent speaker on the topic at events like DigiEcon and Digital Summit Latam.
Business & Human Rights
Her academic background includes an MSc in Human Rights from LSE, and her professional focus consistently involves social impact, sustainability, and ESG principles in the corporate sphere.
Corporate Social Impact
Her career history includes roles as Social Development Manager at Rappi and Social Programs Director at Fundación Barco, focusing on creating positive societal change through corporate initiatives.

Media Appearances

Isabella has no verified media appearances

Work History

4-2024
Head of Corporate Affairs in Mexico at Rappi
6-2023 - 4-2024
Social Development Manager for Latam at Rappi
7-2019 - 7-2022
Procolombia Regional Director at PROCOLOMBIA
11-2017 - 10-2018
Social Programs Director at Fundación Barco
1-2016 - 11-2017
Deputy Director at ProPacífico

Education

2009 - 2010
MsC Human Rights from The London School of Economics and Political Science (LSE)
2001 - 2006
Abogada con Opción en Ciencia Política from Universidad de Los Andes

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of Corporate Affairs in Mexico at Rappi
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Insights For Selling To Isabella

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Isabella is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Isabella

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Isabella move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Isabella take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Isabella

Personality Compatibility


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