Israel Laguna Valdés

Critic
DISC Type : C

Inside Sales Lead, LATAM at McGraw Hill

Iztacalco, Mexico City, Mexico

Overview

Israel has no verified overview

Personality Overview

ROI Driven

Negotiator

Critic

They don’t appreciate bells and whistles unless backed by data.  They prefer to analyze logically and value objective facts over emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Israel has no verified topics they care about

Media Appearances

Israel has no verified media appearances

Work History

11-2020
Inside Sales Lead, LATAM at McGraw Hill
11-2018 - 10-2020
Digital Education Consultant - México at McGraw Hill
9-2016 - 10-2018
Educational Consultant at McGraw Hill
4-2013 - 6-2016
e-Products Account Manager Mexico and CentralAmerica at Elsevier
5-2006 - 9-2012
Supervisor de Ventas, Región Central y Occidente-Bajío México at Pearson

Education

2012 - 2012
Diplomado en Administración de Proyectos from MarCor Enterprise Advisor, Project Management Institute Approach
2011 - 2012
Diplomado en Matemáticas from Colegio Nacional De Matemáticas

More Information

Social Presence :

Prographics :

Exp : 29 Location : Iztacalco, Mexico City, Mexico Job Level : Senior Designation : Inside Sales Lead, LATAM at McGraw Hill
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Insights For Selling To Israel

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Israel is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Israel

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Israel move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Israel take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Israel

Personality Compatibility


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