Itziar Maraña Vélez

Critic
DISC Type : C

Brand Manager at Klar

Mexico

Overview

Itziar is a Brand Manager at Klar, specializing in social media and brand strategy for the fintech sector. Leveraging her background in psychology from Universidad Anáhuac and experience at BuzzFeed, she focuses on democratizing access to financial products in Mexico. Colleagues describe her as intelligent, creative, and passionate.

Personally, Itziar is driven by a curiosity about people and a love for knowledge and the English language. She expresses great pride in being part of a strong team and contributing to a positive workplace culture, celebrating Klars certification as a "Great Place to Work. "

She was awarded a scholarship as the best student of her high school class at Bachillerato Alexander Bain.

Personality Overview

Critic

Negotiator

Information Seeker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Fintech Social Strategy
She is proud of creating and distributing Klar's social media strategy to help democratize finance in Mexico.
Brand Management
Recently promoted to Brand Manager, a role she is very excited about and sees as a culmination of her growth at the company.
Workplace Culture
Emphasizes the importance of being part of a great team and a certified "Great Place to Work, " indicating a value for positive company culture.

Media Appearances

Itziar has no verified media appearances

Work History

1-2025
Brand Manager at Klar
2-2024 - 1-2025
Social Media Expert at Klar
5-2022 - 1-2025
Social Media Strategist at Klar
10-2021 - 5-2022
Marketing & PR Strategist at BuzzFeed LATAM
9-2020 - 10-2021
Jr. Social media strategist at BuzzFeed LATAM

Education

2017 - 2021
Licenciatura from Universidad Anáhuac

More Information

Social Presence :

Prographics :

Exp : 8 Location : Mexico Job Level : Middle Designation : Brand Manager at Klar
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Insights For Selling To Itziar

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Itziar is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Itziar

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Itziar move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Itziar take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Itziar

Personality Compatibility


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