Iván Hutter

Questioner
DISC Type : c

Director Marketing - Europe and Africa at GE Aerospace

Greater London, England, United Kingdom

Overview

Iván Hutter is the Director of Marketing for Europe and Africa at GE Aerospace, focusing on the strategic direction of the air transport industry. A life-long aviator holding an FAA Airline Transport Pilot License, he has held numerous global leadership roles at GE and has an MBA from Kettering University.

Outside of his core professional duties, Iván is an active participant in major industry events and panels, discussing topics from decarbonization to engine maintenance. A notable hobby he has mentioned is a passion for fixing anything broken around the house.

He is a licensed and current technical and instructor pilot for both Boeing and Airbus products.

Personality Overview

Value Seeker

Cautious & Analytical

Systematic

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Aviation Decarbonization
Participates in industry panels focused on sustainability and has publicly shared his commitment to the industry's path to decarbonize aviation.
Engine Performance
Authored presentations and speaks on engine performance deterioration, maintenance actions, and fuel-efficient design trends.
African Aviation Market
His role covers the African market, and he is a featured speaker at events like the MRO Africa & African Aviation Training Conference.

Media Appearances

Iván has no verified media appearances

Work History

Director Marketing - Europe and Africa at GE Aerospace
General Manager, GE Lighting Europe, Africa and Middle East at GE Aerospace
Director, Global Commercial Operations - Aviation Systems at GE Aerospace

Education

Bloomington from Indiana University - Kelley School of Business
Executive Management from GE Executive Education Center, New York

More Information

Social Presence :

Prographics :

Exp : N/A Location : Greater London, England, United Kingdom Job Level : Mid-senior Designation : Director Marketing - Europe and Africa at GE Aerospace
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Insights For Selling To Iván

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Iván is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Iván

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Iván move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Iván take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Iván

Personality Compatibility


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