J. Rafael Rodriguez M.

Questioner
DISC Type : c

Director comercial at TransUnion

Miguel Hidalgo, Mexico City, Mexico

Overview

J. Rafael Rodriguez M. is a Director at TransUnion, specializing in commercial strategy and risk minimization solutions for the automotive sector. He previously held a National Sales Manager role at BNP Paribas Personal Finance. He completed his Licenciatura in Administracion at ITT.

He is enthusiastic about TransUnions tools that empower Mexicans to make secure and confident pre-owned car purchases, actively promoting their new platform, TU Auto. He expresses gratitude for recognition in his role.

He is passionate about combating fraud within the automotive industry.

Personality Overview

Value Seeker

Cautious & Analytical

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Automotive Sector Fraud
J. Rafael frequently discusses and works on solutions to minimize risk and fraud within the automotive industry.
Risk Minimization
His work at TransUnion focuses on providing solutions to minimize risk, particularly in the context of automotive transactions.
Digital Platforms
He actively promotes TransUnion's new "TU Auto" platform, emphasizing its role in helping Mexicans make informed decisions.

Media Appearances

J. has no verified media appearances

Work History

6-2012
Director comercial at TransUnion
10-2006 - 6-2012
Gerente Nacional de Ventas at BNP Paribas Personal Finance

Education

1997 - 2001
Licenciatura en Administracion from ITT
Lic. En Administracion de Empresas from Instituto Tecnologico de Tepic

More Information

Social Presence :

Prographics :

Exp : 19 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Mid-senior Designation : Director comercial at TransUnion
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Insights For Selling To J. Rafael

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with J. Rafael is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from J. Rafael

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will J. Rafael move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can J. Rafael take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And J. Rafael

Personality Compatibility


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