Jack Smithson

Doer
DISC Type : ds

Head of Digital Marketing & Trading at Everywhen

United Kingdom

Overview

Jack is a Head of Digital Marketing with over a decade of experience in SaaS, Fintech, and professional services. He excels at blending strategy and execution to drive revenue growth across the marketing funnel. Described by colleagues as smart and commercially aware, he has a degree in Theatre from the University of York.

Outside of his marketing career, Jack has an appreciation for creative arts. He publicly supports his wifes bespoke floral design business and brings a unique creative perspective from his Theatre studies. He is also an entrepreneur, having founded his own digital marketing agency, Vine Insights, during the pandemic.

He successfully founded and scaled his own digital marketing and SEO agency during the COVID-19 pandemic.

Personality Overview

Fast-paced

Strategic Planner

Results Focused

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Financial Services Marketing
Currently Head of Digital Marketing at Everywhen (part of Ardonagh Advisory) and was formerly Head of Marketing at Better. co. uk, a mortgage company. Colleagues note his skill in regulated spaces.
B2B Growth
His experience includes developing multi-channel marketing strategies for B2B clients in embedded finance, compliance, and IoT, focusing on lead generation and pipeline growth.
Customer Acquisition
At a previous role, he was responsible for leading strategy across PPC, SEO, and social media with a focus on increasing revenue and reducing customer acquisition costs (CAC).

Media Appearances

Jack has no verified media appearances

Work History

8-2025
Head of Digital Marketing & Trading at Everywhen
11-2022 - 8-2025
Head of Marketing at Better.co.uk
3-2022 - 11-2022
Head of B2B at Curated
4-2020 - 3-2022
Director at Vine Insights
2015 - 4-2020
Content Marketing Director at Curated Digital

Education

Diploma in Professional and Digital Marketing from CIM | The Chartered Institute of Marketing
2009 - 2012
Theatre from University of York

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Mid-senior Designation : Head of Digital Marketing & Trading at Everywhen
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Insights For Selling To Jack

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jack is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jack

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jack move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jack take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jack

Personality Compatibility


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