Jacques Fogliarini

Critic
DISC Type : C

EMEA Senior Director Product Marketing at Dell Technologies

London, England, United Kingdom

Overview

As EMEA Senior Director of Product Marketing at Dell Technologies, Jacques is dedicated to creating markets, transforming eCommerce, and building high-performance teams with a core focus on customer experience. An alumnus of FGV - Fundação Getulio Vargas, he is described by colleagues as an exceptionally thoughtful and caring leader.

Outside of his professional life, Jacques is a passionate sports enthusiast with interests that range from football to video games. He is currently focused on improving his personal fitness through running and cycling, demonstrating a commitment to endurance and personal growth.

Unique fact: Prior to his senior roles at Dell, Jacques was a Professor of Marketing Communication, e-Commerce, and CRM at ESPM in Brazil.

Personality Overview

Information Seeker

ROI Driven

Precise

They prefer to do logical analysis and value evidence over emotions.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Customer Experience
States that customer experience is at the core of everything he does, a principle he applied during major events like Black Friday.
AI in Business
Finds the impact of AI on life and business inspiring and sees massive market opportunities opening up in this area.
Digital Transformation
Focuses on transforming eCommerce and accelerating his organization's digital footprint to lead in the connected era.

Media Appearances

Jacques has no verified media appearances

Work History

4-2025
EMEA Senior Director Product Marketing at Dell Technologies
5-2022 - 1-2026
Senior Director, Global Online and e-Commerce | Consumer and Small Business at Dell Technologies
7-2021 - 5-2022
Senior Director e-Commerce and Online Marketing | CSMR EMEA and SB EMEA & APJ at Dell Technologies
5-2004 - 12-2016
Professor at ESPM
1-1998 - 12-2001
Marketing Research Advisor at Grupo RBS

Education

1999 - 2000
Specialist from FGV - Fundação Getulio Vargas
1992 - 1996
Bachelor from Universidade Federal de Santa Maria

More Information

Social Presence :

Prographics :

Exp : 21 Location : London, England, United Kingdom Job Level : Senior Designation : EMEA Senior Director Product Marketing at Dell Technologies
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Insights For Selling To Jacques

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jacques is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Jacques

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Jacques move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Jacques take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Jacques

Personality Compatibility


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