Jaime Alberto Martínez Arias in

Jaime Alberto Martínez Arias

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Global CMO at Rappi
📍 Cuajimalpa de Morelos, Mexico City, Mexico

Jaime Alberto Martínez Arias is the Global CMO at Rappi, with a career spanning 13 countries in Latin America. He has a proven track record in the FMCG/CPG sector, building businesses worth over $250 million. He holds degrees in Industrial Engineering and Marketing from Pontificia Universidad Javeriana and is described by colleagues as innovative, strategic, and inspiring.

Passionate about entrepreneurship, Jaime actively mentors aspiring founders and shares his expertise on building brands. He is interested in the intersection of traditional knowledge and modern science and engages with communities focused on growth and product development. He has worked with major companies like Bayer, J&J, and Unilever.

He was recognized as one of the "100 Voices of Entrepreneurship in Mexico" in a 2023 book.

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Experience
13 Years
Current Role
Global CMO
Job Level
Leadership
Location
Cuajimalpa de Morelos, Mexico City, Mexico
Personality Overview

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Priorities

Topics Jaime cares about

Building CPG Brands
He co-founded, built, and successfully sold a CPG company with 14 brands and 150+ SKUs, demonstrating deep expertise in brand creation and market launch.
Entrepreneurship in LATAM
As an exited founder featured in a book on Mexican entrepreneurship, he actively participates in events to guide and inspire the next generation of founders.
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Career

Work history

9-2025
Global CMO
Rappi
5-2019 - 5-2023
Co-Founder & CEO (Sold the company)
Miind Brands
9-2017 - 5-2019
Senior Marketing Director (México) | Skin Care & Hair Care
Genomma Lab
4-2017 - 8-2017
Regional Marketing Director (VP) | 13 Countries in LATAM
Bayer Crop Science
4-2010 - 5-2017
Senior Marketing Director | Different Roles in: Personal Care & Foods
Quala S.A.
In the press

Media appearances

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Education
2008 - 2009
Marketing degree
Pontificia Universidad Javeriana
2001 - 2006
Industrial Engineer Degree
Pontificia Universidad Javeriana
Social presence
in
Behavioral profile

DISC profile (public)

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