Jaime Alberto Martínez Arias

Sharpshooter
DISC Type : DC

Global CMO at Rappi

Cuajimalpa de Morelos, Mexico City, Mexico

Overview

Jaime Alberto Martínez Arias is the Global CMO at Rappi, with a career spanning 13 countries in Latin America. He has a proven track record in the FMCG/CPG sector, building businesses worth over $250 million. He holds degrees in Industrial Engineering and Marketing from Pontificia Universidad Javeriana and is described by colleagues as innovative, strategic, and inspiring.

Passionate about entrepreneurship, Jaime actively mentors aspiring founders and shares his expertise on building brands. He is interested in the intersection of traditional knowledge and modern science and engages with communities focused on growth and product development. He has worked with major companies like Bayer, J&J, and Unilever.

He was recognized as one of the "100 Voices of Entrepreneurship in Mexico" in a 2023 book.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They prefer to move quickly, and expect the same from others.  They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships.

Topics They Care About

Building CPG Brands
He co-founded, built, and successfully sold a CPG company with 14 brands and 150+ SKUs, demonstrating deep expertise in brand creation and market launch.
Entrepreneurship in LATAM
As an exited founder featured in a book on Mexican entrepreneurship, he actively participates in events to guide and inspire the next generation of founders.
Digital-First Commerce
His own company prioritized DtC and online marketplaces. His current role at Rappi is at the forefront of e-commerce and quick-commerce in the region.

Media Appearances

Jaime has no verified media appearances

Work History

9-2025
Global CMO at Rappi
5-2019 - 5-2023
Co-Founder & CEO (Sold the company) at Miind Brands
9-2017 - 5-2019
Senior Marketing Director (México) | Skin Care & Hair Care at Genomma Lab
4-2017 - 8-2017
Regional Marketing Director (VP) | 13 Countries in LATAM at Bayer Crop Science
4-2010 - 5-2017
Senior Marketing Director | Different Roles in: Personal Care & Foods at Quala S.A.

Education

2008 - 2009
Marketing degree from Pontificia Universidad Javeriana
2001 - 2006
Industrial Engineer Degree from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 13 Location : Cuajimalpa de Morelos, Mexico City, Mexico Job Level : Leadership Designation : Global CMO at Rappi
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Insights For Selling To Jaime Alberto

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Objectively showcase the impact that your product creates
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jaime Alberto is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jaime Alberto

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jaime Alberto move?

  • If convinced, they can reach decisions quite fast.
  • Can Jaime Alberto take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jaime Alberto

Personality Compatibility


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