James Cragg

Observer
DISC Type : ci

Global Head of B2C eCommerce Customer Partnerships at Diageo at Diageo

London, England, United Kingdom

Overview

James has no verified overview

Personality Overview

Assertive

Example Seeker

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

6-2023
Global Head of B2C eCommerce Customer Partnerships at Diageo at Diageo
7-2020 - 6-2023
Global Head of Ecommerce (B2B & B2C) at Diageo
7-2017 - 7-2020
Head Of Ecommerce GB & Ireland at Diageo
8-2006 - 4-2008
Wholesale Controller at innocent drinks
5-2004 - 3-2006
National Account Controller: Major Multiples at Kellogg Company

Education

1999 - 2001
Master of Business Administration (MBA) from Lancaster University
1990 - 1994
Zoology BSc from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of B2C eCommerce Customer Partnerships at Diageo at Diageo
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and then make their decisions.
  • Can James take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And James

Personality Compatibility


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