James David

Sharpshooter
DISC Type : CD

Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services

Johannesburg Metropolitan Area, South Africa

Overview

James is a versatile business development leader at Tata Consultancy Services with over 22 years at the company. His career spans IT, telecom, and BPO, with expertise in pre-sales, program management, and business transformation. Colleagues describe him as a motivating, customer-centric, and detail-oriented leader with certifications in AWS Cloud and Digital Transformation.

He is the co-author of a white paper titled “The Future of Stores – A Vision for the Next Decade. ”

Personality Overview

ROI Driven

Fast But Analytical

Precise But Practical

They like to be in a position where they can control the conversation and terms.  They are not focused on building rapport and relationships. They respond better to strong and respectful interactions.

Topics They Care About

Future of Retail
He co-authored a white paper on creating frictionless, immersive store experiences and shaping the future of retail for the next decade.
AI & Customer Experience
He is focused on leveraging AI to enhance the "humane element" in retail, aiming for more empathetic, transparent, and trustworthy customer interactions.
African Business Development
His current role focuses on developing business for Tata Consultancy Services across the African continent, excluding South Africa.

Media Appearances

James has no verified media appearances

Work History

1-2025
Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services
8-2018 - 1-2025
Head Presales at Tata Consultancy Services
11-2015 - 8-2018
Account Director at Tata Consultancy Services
4-2011 - 3-2013
Associate Director at Sistema Shyam Teleservices Ltd
6-2010 - 4-2011
Deputy Director at Sistema Shyam Teleservices Ltd

Education

1992 - 1994
Master's degree from Sardar Patel College
1987 - 1992
B.com from Wesley Degree College, Hyderabad

More Information

Social Presence :

Prographics :

Exp : 14 Location : Johannesburg Metropolitan Area, South Africa Job Level : Middle Designation : Head - Business Development Africa ( excl.South Africa) at Tata Consultancy Services
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from James

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They can take decisions very fast if you manage to convince them.
  • Can James take some risk or not?

  • The risks don’t matter much to them.

You And James

Personality Compatibility


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