James Lacey

Observer
DISC Type : ic

CEO, Protect at RWS Group

United Kingdom

Overview

James Lacey is the CEO of Protect at RWS, steering the companys global IP strategy with over 20 years of industry experience. His career includes leadership roles across Asia-Pacific, and he focuses on integrating technology, particularly AI, to enhance value for IP firms and corporate departments. He holds a Business Studies degree from the University of Plymouth.

Outside of work, James is a family man who enjoys traveling and experiencing new cultures with his wife and two sons. He leads an active lifestyle, playing football for an amateur team, running by the River Thames, gardening, and coaching his sons football team.

He not only plays for an amateur football team but also dedicates his Sunday mornings to coaching his sons team.

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

AI in Intellectual Property
He frequently discusses how Generative AI is reshaping the IP world and advocates for combining AI with human expertise to drive value.
Global IP Markets
His career includes four years scaling key markets in the Asia-Pacific region, and he often highlights his team's success in China and Korea.
Youth Football
He is deeply involved in football, both as a player on an amateur team and as a dedicated coach for his son's team.

Media Appearances

James has no verified media appearances

Work History

10-2025
CEO, Protect at RWS Group
6-2023 - 10-2025
Senior Vice President Operations & Product at RWS Group
1-2022 - 5-2023
Vice President, Patent Renewals at Clarivate
11-2020 - 1-2022
Director, North Asia & Japan at Clarivate
11-2018 - 11-2020
Director, Japan at CPA Global

Education

1996 - 2000
2:1 from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Leadership Designation : CEO, Protect at RWS Group
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from James

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can James take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And James

Personality Compatibility


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