James Lawn

Energizer
DISC Type : I

Senior Vice President of Sales, Product Development & Customer Service at Dorel Home

Greater Toronto Area, Canada

Overview

James Lawn serves as the Senior Vice President of Sales at Dorel Home, a leading North American furniture manufacturer. He excels in driving growth by managing key accounts like Walmart and Amazon, developing new business, and creating impactful sales strategies. Colleagues describe him as an extremely detailed, professional, and passionate leader.

Personality Overview

Relationship Oriented

Imaginative

Believer

They are really good at seeing what the long-term impacts of their decisions could be.  They are not always early adopters but can be pursuaded by leveraging strong relationships. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

Key Account Management
His role centers on fostering and expanding relationships with industry giants such as Walmart and Amazon to solidify Dorel Home's market leadership.
New Business Development
Leverages his expertise to secure lucrative contracts and expand the company's market reach, contributing significantly to robust sales performance.
Strategic Sales Leadership
He formulates and oversees sales strategies across North America, playing a pivotal role in enhancing customer satisfaction and team performance.

Media Appearances

James has no verified media appearances

Work History

5-2023
Senior Vice President of Sales, Product Development & Customer Service at Dorel Home
9-2013 - 9-2023
Vice President of Sales at Dorel Home
10-2013 - 11-2019
Vice President of Sales at Dorel Home Furnishings Canada
4-2008 - 9-2013
Vice President of Sales at Dimplex North America
4-2003 - 3-2008
Director Of Sales at KKR Consumer Company - The Boyds Collection

Education

James has no verified education history

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Toronto Area, Canada Job Level : Leadership Designation : Senior Vice President of Sales, Product Development & Customer Service at Dorel Home
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from James

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can James take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And James

Personality Compatibility


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