James Long

Energizer
DISC Type : I

Finance Business Partner at DICE

London, England, United Kingdom

Overview

James is an ACCA-certified commercial finance professional with expertise in FP&A, business partnering, and deal economics. He has driven decision-making in the tech and entertainment sectors at companies like DICE and Sky, and is a graduate of the University of Portsmouth.

He has a strong personal and professional interest in the entertainment industry, particularly within the live music and events space. James also follows major technology and media companies, including Google and Sony Pictures Entertainment, showcasing his passion for the intersection of these fields.

Unique fact: He specializes in modeling the financial viability of deals with music promoters and venues, directly shaping commercial strategy.

Personality Overview

Believer

Informal

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Live Music Business
Expresses a strong personal interest in the live music and events space, combined with professional experience analyzing deals for promoters and venues at DICE.
Deal Economics
Developed and maintained models to evaluate cash flow, IRR, and payback for commercial agreements in the entertainment sector.
FP&A Strategy
Focuses on translating financial data into actionable insights, with experience in long-term strategic planning, forecasting, and budgeting cycles for tech companies.

Media Appearances

James has no verified media appearances

Work History

9-2023
Finance Business Partner at DICE
6-2021 - 8-2023
FP&A Analyst at DICE
12-2020 - 6-2021
Financial Analyst - Customer Service Group at Sky
7-2018 - 11-2020
Financial Analyst - Sky Store at Sky
5-2015 - 7-2018
Finance Graduate Scheme at Arcadia Group Ltd

Education

2010 - 2014
BA (Hons) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : N/A Designation : Finance Business Partner at DICE
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Do some small talk, ask them how things are going on their side
  • Invite them for a lunch or a drink/coffee
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from James

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can James take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And James

Personality Compatibility


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