James Lydall

Inquirer
DISC Type : cd

Trading Manager - Ready Meals and Prepared Foods at Waitrose & Partners

London, England, United Kingdom

Overview

James has no verified overview

Personality Overview

ROI Conscious

Hard To Convince

Judgemental

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

James has no verified topics they care about

Media Appearances

James has no verified media appearances

Work History

1-2026
Trading Manager - Ready Meals and Prepared Foods at Waitrose & Partners
2-2025 - 12-2025
Senior Category Planner/Senior Strategy Manager - Amazon Fresh at Amazon
1-2023 - 1-2025
Associate Director - Upstream Supply Chain and Procurement Operations at HelloFresh
10-2021 - 12-2022
Head of Trading and Supply Chain at alpakas
4-2021 - 10-2021
International Category Manager - Quick Commerce at Delivery Hero

Education

2015 - 2016
Diploma in Procurement and Supply from Chartered Institute of Procurement & Supply
2011 - 2014
Bachelor of Laws (LLB) from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Middle Designation : Trading Manager - Ready Meals and Prepared Foods at Waitrose & Partners
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from James

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will James move?

  • Their decision making speed is somewhere in the middle.
  • Can James take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And James

Personality Compatibility


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