James Miller

Evaluator
DISC Type : cds

Digital Analytics Manager at Lloyds Banking Group

United Kingdom

Overview

James is a Digital Analytics Manager at Lloyds Banking Group with deep expertise in tracking, tagging, and SEO. A graduate of the University of Brighton, he is described by colleagues as incredibly smart, knowledgeable, and a pleasure to work with. He has a passion for data, technology, and innovation.

Outside of his professional focus on analytics, James is a father to a young son. He draws inspiration from his childs curiosity, weaving personal anecdotes into his professional observations on technology and data.

He once started a technical post by taking a leaf out of his three-year-old sons book, who likes to start sentences with "Did you know? "

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Google Analytics 4
He shares deep technical insights on GA4, including its reporting limitations and strategies for exporting historical data from Universal Analytics.
Cookieless Future
He is actively following the industry's shift away from cookies in advertising, sharing articles and maintaining a hopeful perspective on the transition.
Emerging AI Devices
He shows interest in new consumer tech like the Rabbit R1, considering its potential impact on mobile providers and the future of analytics.

Media Appearances

James has no verified media appearances

Work History

10-2025
Digital Analytics Manager at Lloyds Banking Group
9-2022 - 10-2025
Director of Training & Strategy at Analytics Training Ltd
6-2022 - 10-2025
Analytics Consultant at Fresh Egg Digital Marketing Agency
2-2020 - 10-2025
Analytics Director at Foxtrot Analytics
2-2024 - 9-2025
Analytics Consultant at Royal Borough of Kingston upon Thames

Education

2008 - 2012
Bachelor of Arts (B.A.) from University of Brighton
2013 - 2014
The Squared Online Certificate in Digital Marketing by Google from Squared Online

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Middle Designation : Digital Analytics Manager at Lloyds Banking Group
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from James

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can James take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And James

Personality Compatibility


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