James Miller in

James Miller

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Digital Analytics Manager at Lloyds Banking Group
📍 United Kingdom

James is a Digital Analytics Manager at Lloyds Banking Group with deep expertise in tracking, tagging, and SEO. A graduate of the University of Brighton, he is described by colleagues as incredibly smart, knowledgeable, and a pleasure to work with. He has a passion for data, technology, and innovation.

Outside of his professional focus on analytics, James is a father to a young son. He draws inspiration from his childs curiosity, weaving personal anecdotes into his professional observations on technology and data.

He once started a technical post by taking a leaf out of his three-year-old sons book, who likes to start sentences with "Did you know? "

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Experience
5 Years
Current Role
Digital Analytics Manager
Job Level
Middle
Location
United Kingdom
Personality Overview

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Priorities

Topics James cares about

Google Analytics 4
He shares deep technical insights on GA4, including its reporting limitations and strategies for exporting historical data from Universal Analytics.
Cookieless Future
He is actively following the industry's shift away from cookies in advertising, sharing articles and maintaining a hopeful perspective on the transition.
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Career

Work history

10-2025
Digital Analytics Manager
Lloyds Banking Group
9-2022 - 10-2025
Director of Training & Strategy
Analytics Training Ltd
6-2022 - 10-2025
Analytics Consultant
Fresh Egg Digital Marketing Agency
2-2020 - 10-2025
Analytics Director
Foxtrot Analytics
2-2024 - 9-2025
Analytics Consultant
Royal Borough of Kingston upon Thames
In the press

Media appearances

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Education
2008 - 2012
Bachelor of Arts (B.A.)
University of Brighton
2013 - 2014
The Squared Online Certificate in Digital Marketing by Google
Squared Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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