James Smart in

James Smart

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Vice President & CRO, Professional Services, ANZ at Salesforce
📍 Greater Sydney Area, Australia

James Smart serves as the Vice President & CRO of Professional Services for ANZ at Salesforce. His career is defined by leadership in customer success and partner strategy at major tech firms, including over a decade at Cisco. He is focused on revenue growth and solving key business challenges.

He has seen a rapid series of promotions within Salesforce, quickly expanding his leadership from a regional role to overseeing the entire APAC region before specializing in the ANZ market.

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Experience
14 Years
Current Role
Vice President & CRO, Professional Services, ANZ
Job Level
Senior
Location
Greater Sydney Area, Australia
Personality Overview

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Priorities

Topics James cares about

Customer Success
His background includes leading Customer Success for Cisco in ANZ, demonstrating a long-term focus on ensuring positive client outcomes and satisfaction.
Revenue Growth
As a Chief Revenue Officer (CRO), his primary professional focus is on creating and executing strategies to drive commercial growth for Salesforce's professional services.
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Career

Work history

2-2025
Vice President & CRO, Professional Services, ANZ
Salesforce
1-2024
Vice President & CRO, Professional Services, APAC at Salesforce
Salesforce
3-2022 - 1-2024
Regional Vice President, Professional Services
Salesforce
2-2019 - 4-2022
Director, Customer Success, Australia and New Zealand
Cisco
6-2018 - 2-2019
Director, Partner Strategy, Customer Experience , Asia Pacific, Japan & China
Cisco
In the press

Media appearances

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Education

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Behavioral profile

DISC profile (public)

DISC behavioral profile

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