James Smart

Examiner
DISC Type : cs

Vice President & CRO, Professional Services, ANZ at Salesforce

Greater Sydney Area, Australia

Overview

James Smart serves as the Vice President & CRO of Professional Services for ANZ at Salesforce. His career is defined by leadership in customer success and partner strategy at major tech firms, including over a decade at Cisco. He is focused on revenue growth and solving key business challenges.

He has seen a rapid series of promotions within Salesforce, quickly expanding his leadership from a regional role to overseeing the entire APAC region before specializing in the ANZ market.

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Customer Success
His background includes leading Customer Success for Cisco in ANZ, demonstrating a long-term focus on ensuring positive client outcomes and satisfaction.
Revenue Growth
As a Chief Revenue Officer (CRO), his primary professional focus is on creating and executing strategies to drive commercial growth for Salesforce's professional services.
Tech Partnerships
Previously directed partner strategy for Cisco across APAC, Japan, and China, highlighting his expertise in building and managing strategic tech alliances.

Media Appearances

James has no verified media appearances

Work History

2-2025
Vice President & CRO, Professional Services, ANZ at Salesforce
1-2024
Vice President & CRO, Professional Services, APAC at Salesforce at Salesforce
3-2022 - 1-2024
Regional Vice President, Professional Services at Salesforce
2-2019 - 4-2022
Director, Customer Success, Australia and New Zealand at Cisco
6-2018 - 2-2019
Director, Partner Strategy, Customer Experience , Asia Pacific, Japan & China at Cisco

Education

James has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Sydney Area, Australia Job Level : Senior Designation : Vice President & CRO, Professional Services, ANZ at Salesforce
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Insights For Selling To James

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with James is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from James

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will James move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can James take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And James

Personality Compatibility


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