Janice Liu

Evaluator
DISC Type : cds

Inward Investment Specialist, Lead Generation and Propositions at Scottish Development International

Edinburgh, Scotland, United Kingdom

Overview

Janice is an Inward Investment Specialist at Scottish Development International with over 15 years of experience in investor relations and economic development. She focuses on driving technology, trade, and investment for Scotlands key sectors. A certified investor relations practitioner, colleagues describe her as a sensitive and insightful researcher.

Janice has a keen interest in policy and communication, evidenced by her "TechHer for Government" certification and a masterclass in copywriting. Her background includes leading communications and public affairs, showcasing a passion for building B2B partnerships and crafting compelling narratives for technology and finance sectors.

Unique Fact: She has extensive experience leading trade and investment activities for Scotland across Hong Kong and Greater China.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Scottish Inward Investment
Her core role involves developing strategy and propositions to attract investment into Scotland's key technology and manufacturing sectors.
Fintech Growth
She actively follows and promotes the fintech ecosystem, recently sharing information about the FinTech Scotland Festival and regulatory support for scale-ups.
AI Infrastructure
Demonstrates a focus on the growth of AI in the UK, highlighting Scotland's key role in major infrastructure investments by companies like CoreWeave and NVIDIA.

Media Appearances

Janice has no verified media appearances

Work History

1-2023
Inward Investment Specialist, Lead Generation and Propositions at Scottish Development International
1-2021 - 12-2022
UK Head of Communications and Public Affairs at TranSwap
2-2017 - 1-2021
Head of Hong Kong at Scottish Development International
1-2019 - 12-2019
Head of Hong Kong & South China at Scottish Development International
7-2019 - 9-2019
Acting Head of Greater China at Scottish Development International

Education

2004 - 2008
Bachelor of Arts (Honors) from Queen's University
2007 - 2007
International Exchange from Bader College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Edinburgh, Scotland, United Kingdom Job Level : Junior Designation : Inward Investment Specialist, Lead Generation and Propositions at Scottish Development International
URL has been copied!

Insights For Selling To Janice

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Janice is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Janice

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Janice move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Janice take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Janice

Personality Compatibility


Other Scottish Development International Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.